Text Marketing for Real Estate

It takes a special kind of person to find success in the housing market. Kickstart your real estate career with mobile lead generation.

text marketing and sms marketing for real estate agencies

Text marketing might seem like an overwhelming concept. Truth is, it's the one simple tool you're missing in your real estate business. Send listing information to interested leads in a matter of seconds with our easy to use SMS marketing service. We make it incredibly easy.

How Text Marketing Works

The Keyword

First on the list? Select a keyword. This word or phrase must be unique to your business. It's how people opt in. Remember, the keyword you choose should be simple and easy to remember. If it's too complicated or easily misspelled, list growth will suffer.

For example, let's say you work at an agency called Holliday Homes. You might want to reserve the keyword HOLLIDAY. To make it even easier, and eliminate any spelling errors, you could also try HH. Interested leads could text the word HH to 31996, and instantly receive more information about your current listings.

The Auto Reply

After texting in, new leads will receive an immediate response back. This is called the auto reply or "SMS autoresponder". It confirms their list subscription, details out requested information, and runs through a basic compliance statement. An auto reply for Holliday Homes might look like this:


Thanks for inquiring about our recent listings! Visit bit.ly/24j52 to learn more about the homes we have available on the West Side. If you immediate concerns, call us at 837-829-8729.

The Message

With text messaging for real estate agencies, you want to primarily focus on lead generation. Let's say a potential buyer drives past one of your listings. The curb appeal catches their eye. They want more info, but don't have time to stop and write down the phone number on the sign, or take down the address. If you have, "Text HOME2 to 31996 to get more information about this listing" printed on the sign, you just made everyones lives a whole lot easier.

Looking for a clearer definition? Check out the easy to understand example scenario below.

Example Scenario

Jim and Tina are looking for their first home. They have a baby on the way, and in 6 months, the lease on their current apartment expires. Needless to say, they have to move fast. On the flip side, they don't want to settle for just anything. They want a nice neighborhood, open floor plan, and decent backyard. Instead of digging through MLS listings for six hours straight, they decide to drive through their favorite neighborhoods.

The first trip; no luck. Nothing in that neighborhood is for sale. Not wanting to get discouraged this early on, they give neighborhood #2 a shot. As luck would have it, they see a house three doors down on the left that looks just perfect. The curb appeal is out of this world.

They slow down to take down the listing information, but a truck quickly starts speeding up behind them. With a baby on the way, Jim doesn't want to take any risks. He gets back up to speed, and promises Tina that they'll stop again tomorrow.

"No need!" Tina says. As Jim was cruising by, she saw the words "Text H5 to 31996 for more info on this listing." She whipped out her phone, and texted in right away. She got a text back reading, "Thanks for inquiring about the property on 3920 Magnolia Blvd. This is a 3 bedroom, 2.5 bath home priced to sell at $122,000. Call 726-918-8392 to schedule an appointment."

They call the number, schedule an appointment, and four months later; close on their dream property.

How Will SMS Bring You Business?

Let's start off with these three common truths.

  • Everyone needs a place to live.
  • People don't want to jump through hoops for listing information.
  • Most people read text messages.

What happens when you take these three things into consideration? You get an effective lead generation tool that's super convenient for all parties involved. Text messaging does wonders for our customers. Realtors who follow our guidelines see:

  • Increased incoming leads
  • Quicker market turnaround
  • Boosts in brand awareness

What do these benefits have in common? Every single one increases revenue.

Why Choose SMS?

Out of all other marketing solutions, what makes texting perfect for real estate agencies?

  • Everyone can receive text messages.
  • Over 90% of all texts are read within the first five minutes of delivery.
  • The average American looks at their cell phone 150+ times a day.
  • 70% of Americans say they would like to receive mobile offers from their favorite businesses.
  • It's affordable. At just pennies per text, it's cost effective.

These benefits just scratch the surface. Our platform also offers unparalleled customer support, user friendly features, and educational tools that empower you to succeed.

How to Get Started

1. Reserve a Keyword

In the case of real estate, you may want to reserve multiple keywords. For example, if you tend to show no more than ten homes at a time, reserve HOME1, HOME2, HOME3, and so on. Keep them generic, as you can then reuse these numbers for new properties when the old one goes off the market.

2. Set Your Auto Reply

This message sends to subscribers after they first opt in. Always include a confirmation of subscription and if applicable, listing information. Get right to the point, and give subscribers the information they need.

3. Promote This Communication Tool

Provide a valuable opt in incentive. Make your offer so awesome, customers can't say no. Then, promote like crazy. Here's some easy ways to grow your list.

  • Post a text to join graphic on Facebook.
  • Send out an email with opt in instructions.
  • Insert a sign-up widget on your website.
  • Verbally engage with customers, and ask them to sign up.

4. Regularly Update Your List Information

Remember, if you're going to use this tool, keep your listing information updated. The last thing you want is a potential buyer texting in about a property, and getting info for the wrong listing. This is a huge missed opportunity.

Sample Text Marketing Campaigns for Real Estate

Listing Information

Don't clog up the investigative process. People shouldn't have to call or email for more listing information. That old school way of doing things is archaic.

This is a 5 bedroom, 2 bath home with a built in two door garage. Priced at $322,000.

Email Capture

The more info you can gather on your leads, the better. Not everyone regularly texts, so why not capture emails when possible? This builds you a long list of contacts for future listings as well.

Thanks for inquiring about our properties. Reply with your email, and we'll send you our top ten recently reduced listings.

Appointment Scheduler

Simplify the appointment setting process. When potential buyers text in for more info, include a link to your scheduling tool. All you have to do is show up to your scheduled appointments.

Thanks for inquiring about the property on 443 Crown Heights. Schedule your viewing appointment today: bit.ly/82h43

Helpful Text Messaging Resources for Real Estate

Want to dig in some more? That's awesome! Here are our very best resources for you. Consume these and consider yourself halfway to becoming a text marketing expert!

Final Thoughts

Thrilled about all text marketing has to offer? Good. You should be! If you have any questions, our team is more than happy to walk you through the basics.

Don't delay, your business growth should be top priority.

P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the sign up process, and give you personalized recommendations.

Get started with text marketing today!

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