MMS Marketing Software
Send images, GIFs, videos, and contact cards directly to your customers’ phones. SlickText makes it easy to send and track MMS marketing campaigns.
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At a Glance
MMS marketing lets businesses send images, GIFs, videos, contact cards, and longer text messages directly to customers’ phones. It’s a good choice when a visual can make your promotion, announcement, reminder, or other message more engaging or easier to understand. SlickText makes MMS easy by automatically optimizing media for delivery and providing SMS fallback when a recipient can’t receive an MMS.
What is MMS Marketing?
MMS marketing is the use of Multimedia Messaging Service to send promotional or informational text messages that include rich media. Depending on the sender type and carrier, an MMS may contain an image, GIF, video, audio file, or contact card, along with more text than a standard SMS message.
Businesses commonly use MMS for:
- Product launches
- Promotional offers
- Digital coupons
- Event invitations
- Restock announcements
- Menu or product images
- Contact cards
- Branded reminders
- Customer support conversations
MMS marketing with a mass texting service uses the power of pictures and various media to make your message unignorable, increasing engagement rates and generating a higher ROI.
Before you send marketing messages, subscribers must opt in to receive texts from you. One opt-in covers both SMS and MMS, so you don’t need separate consent to start sending media. Our SMS Compliance Guide explains how to collect and document consent correctly.
How is MMS Different From SMS?
MMS can be looked at as an enhanced version of SMS. While in everyday life we may refer to both as simple text messages, there are two key differences that businesses should understand.
In addition to text, multimedia messaging allows for the inclusion of rich media content such as images, video, contact cards, and audio.
MMS messages have a much larger character limit. They support up to 1,600 characters of text while SMS has a limit of 160.
Most businesses benefit from using both. Choose SMS when a short text is enough. Choose MMS when the visual itself helps communicate the message or improve the customer experience.
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Why MMS Marketing is a Great Choice
MMS marketing provides four key benefits to businesses and their customers.
Enhanced Customer Experience
MMS marketing helps your customers quickly understand your message and feel more connected to your brand.
Greater ROI
Increased engagement leads to more purchases from your SMS subscribers. Pair your text blasts with great visuals and watch your revenue rise.
Increased Engagement
Multimedia messaging naturally draws more attention than plain text. That extra visual appeal makes recipients more likely to interact with the content and share it with friends.
More Space for Your Message
SMS messages are limited to 160 characters, and adding a single emoji drops that limit to 70. MMS gives you up to 1,600 characters, so you can include emojis, details, and a clear call to action without cutting it short.
Why You Should Choose SlickText as Your MMS Marketing Service
With various MMS marketing services available, choosing the right solution is an important decision. Here are three reasons why our group texting service is your best bet.
Intelligent Image Optimization
SlickText handles the various file size restrictions defined by each of the cellular carriers and intelligently optimizes your images to ensure the best quality media lands on your customers' devices. This results in more engagement and better redemption rates.
Auto SMS Fallback
MMS is supported by all major US carriers, but 1–2% of recipients can’t receive picture messages from short codes. SlickText detects these contacts and automatically converts their message to SMS with a link to your media, so everyone on your list still sees your offer.
Better Delivery Rates
Some MMS providers cut costs by routing messages through cheaper, less reliable paths, which leads to more undelivered messages. SlickText uses direct, premium carrier routes and optimizes every file to each carrier’s requirements, giving your MMS the best possible chance of delivery.
Frequently Asked MMS Marketing Questions
While the concept of MMS marketing is relatively simple and straightforward, we do field a handful of commonly asked questions.
- What does MMS stand for?
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The acronym MMS stands for “Multimedia Messaging Service.” Most people, however, refer to MMS as picture messaging, even though it supports more than just images.
- How many characters can I use in an MMS?
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MMS supports far more characters than standard SMS. MMS messages can be up to 1,600 characters in length while SMS only supports up to 160.
- Can I send MMS messages in any country?
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MMS is supported by all major US carriers, though a small percentage of recipients (typically 1–2%) can’t receive picture messages because of their device or plan. SlickText automatically sends those contacts an SMS with a link to your media instead.
Outside the US, MMS support is limited. To send media internationally, we recommend an SMS with a link to your file.
- Does it cost more to send an MMS?
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Yes. MMS messages cost more than SMS because they take more resources to encode and deliver across carriers. On SlickText, each SMS uses one credit and each MMS uses three. Sending MMS at high volume? Contact our sales team about custom MMS pricing, or see our plans.
- What types of files can I send?
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MMS supports PNG, JPG, JPEG, GIF, PDF, MP4 and VCF files, as long as you meet the size requirements.
- Does MMS have file size limitations?
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Technically, yes MMS messages have file size limits. Those limits vary by carrier as well. With that said, you don’t have to worry about that with our service. We automatically compress, optimize and encode your files for each carrier to ensure the best possible delivery.
Experience the power of MMS marketing today!
SlickText has powered over 124,000 text message programs since 2011.
