How Text Message Marketing Works

SMS marketing is actually pretty simple. Let us explain the basics...

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Create a Keyword

When you create a keyword, it becomes yours. It's unique to your business or organization and is what people text to a short phone number called a short code to join your SMS marketing list.

When someone texts your keyword to your short code, they'll get an instant response back that you can easily customize. We call these messages "auto-replies".

Learn how to create a good auto reply

Example of opting into a text marketing list
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Grow Your List

In addition to receiving your customized auto-response, when someone texts your keyword, they'll also be added to your text marketing list.

Now you should promote your list to let people know how they can join. You can create flyers, post info on your website, Facebook, and ask your customers and clients face to face. Maybe even offer them an incentive in your auto-reply for joining your list!

The larger your list gets, the more powerful and effective it will become!

Learn how to grow your text marketing list
Growing your SMS marketing list
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Send Out Your Text

The next time business is slow or you need to get the word out about an event or promotion, just log into your account and send a text blast out to your list of subscribers. They'll get it within seconds!

When customers receive your texts and picture messages, they're prompted to take immediate action, driving traffic to your business when you need it most.

Customers benefit from SMS & MMS marketing because they gain instant access to deals and updates from businesses like yours that they choose to follow.

To be as effective as possible with your campaigns, it's important that you follow the basic best practices for text marketing.

Sample SMS marketing and MMS Marketing message

Text message marketing works for many reasons...

One of those reasons is that almost everyone has a cellphone and keeps it within an arm's reach at any point throughout the day! 95% of all texts are also read within the first 5 minutes. If you stop and think about it, that's incredibly powerful all by itself.

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SMS is Permission Based

SMS marketing is also permission-based. You're only communicating to a highly targeted group of people who really care about your business and what it has to say! It's also the fastest way to put coupons and special offers into the hands of your customers. With how cost-effective it is, it's pretty much a no brainer!

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Check Out Our Guide

If you're really interested in learning more about how to get started, check out our SMS marketing guidebook for a step-by-step on how to be successful! We've written it to be very light and right to the point. It's a great resource for getting started!

Get started with text marketing today!

Explore our rich set of features or create an account and start sending for free!

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