SMS surveys, also known as "text to vote," are surprisingly simple. You can consider them a modernized way to collect feedback that is handled completely through a series of text messages. You can craft them to be any length, using different types of questions, and with personalized responses for better engagement.
Setting Up an SMS Survey
We've made the process for setting up text message surveys as easy and efficient as possible. From your SlickText dashboard you'll be able to manage all of your surveys from a simple screen and create new ones with just a few clicks. They can be sent to existing subscribers or when someone texts a unique keyword to your short code. Creating surveys is broken up into 3 simple steps.
1. The Basic Setup
The first step is for us to collect some basic information about how you want your SMS survey to function. This will include things like what keyword you'd like people to text in order to kick your survey off; How often a person is allowed to take it; and whether or not the responses should be anonymous.
2. Creating Your Questions & Survey Flow
The second and most important step in building out your text to vote survey is to add your questions. We support three different question types which are numeric response, multiple choice, and open ended. Each type has its own configuration that allows you to validate people's responses and even map them to custom subscriber fields for future segmentation and retargeting.
Additionally, we have full support for merge tags and personalization of all survey questions and responses. This helps make each experience as intimate and engaging as possible. We allow for as few or as many questions as you'd like and give you the ability to edit all of the data at any time.
3. Survey Completion
The last step in setting up your text survey is to configure your completion message. This is where you can thank people for participating and even request for them to opt into a mass text messaging list for future engagement. Our system is smart enough to know who is on your list, who isn't, and prevent redundant messages from being sent to anyone.
Survey Analytics
Analytics and reporting is a core component of our text to vote and SMS survey feature. Without good data, there's no reason to conduct one in the first place. Our analytics dashboard provides a wealth of real-time information about your survey results, the respondents, and gives you deep insight into everything you need to know. We'll even show you data on things you didn't consider.
Aside from the basics like what the responses were and the ability to download the data, we'll shed light on additional things like:
- How many people took your survey
- How many people completed it
- How long, on average, it took to complete it
- What the completion rate was
- Where in the survey people seemed to lose interest
- Where the respondents are located geographically
Furthermore, we even have support for anonymous SMS surveys so you can collect data without people having to expose who they are or where they're from.
When Are SMS Surveys Helpful?
Whether you're using text message surveys for marketing or just to collect feedback, there are many ways that they can help. From a marketing perspective, brands will use them to collect customer interest on different products and services. They then use that data to segment their lists and send targeted group texts at a more granular level. Some companies use surveys to capture feedback on how they're doing or to solicit product reviews.
Aside from marketing, many organizations use text to vote to allow people to provide their opinions on important topics. People today are busier than ever and most find that casting a vote via text message makes for the easiest and least intrusive way to voice their opinion.
Text Messaging Best Practices
Beginner's Guide to SMS
SMS Compliance Guide
