We’ve made setting up text message surveys really easy. From your SlickText dashboard you can manage all of your surveys and create new ones with just a few clicks. They can be sent to existing subscribers or when someone texts a unique keyword to your short code. Creating a text survey is broken up into 3 simple steps.
The first step is to provide some basic basic information about how you want your text survey to function. This includes things like what keyword you'd like people to text in order to start your survey; How often a person is allowed to take it; and whether or not the responses should be anonymous.
The last step in setting up your text survey is to configure your completion message. This is where you can thank people for participating and even request for them to opt into a mass text messaging list for future engagement. Our system is smart enough to know who is on your list, who isn't, and prevent redundant messages from being sent to anyone.
Our text surveys offer three different question types that are based on the type of response you’re looking for. Those three are numeric, multiple choice, and open ended. The purpose of having structured response-types is to keep people focused and the data clean. Let’s look at each in more detail.
Multiple choice questions are just what you might think. This survey question type allows you to provide a list of possible responses. People only need to text back with the letter that corresponds with a given option. This keeps response data clean and makes for easy analysis.
Analytics and reporting is a core component of our SMS survey feature. Without good data, there's no reason to conduct one in the first place. Our analytics dashboard provides a wealth of real-time information about your survey results, the respondents, and gives you deep insight into everything you need to know.
Aside from the basics like what the responses were and the ability to download the data, we'll shed light on additional things like:
Furthermore, we even have support for anonymous text message surveys so you can collect data without people having to expose who they are or where they're from.
Whether you're using text message surveys for marketing or just to collect feedback, there are many ways that they can help. From a marketing perspective, brands will use them to collect customer interest on different products and services. They then use that data to segment their lists and send targeted group texts at a more granular level. Some companies use SMS to capture feedback on how they're doing or to solicit product reviews.
Aside from marketing, organizations use SMS surveys to allow people to provide their opinions on important topics. People today are busier than ever and most find that providing feedback via text messaging makes for the easiest and least intrusive way to voice their opinions.