Apple iOS 15 changes have major ramifications for marketers. Customers now have more control over personal data, which effectively renders third party data collection obsolete. This is great for consumers, who have become increasingly sensitive about privacy. But it forces […]
HubSpot has grown to be so commonplace in the marketing and sales industries that it’s almost unimaginable to think of managing customer relationships and content any other way. The software is used by over 8,000 companies around the world. While […]
Updated September 28, 2021 It seems like everywhere you turn, people are talking about marketing automation. Even though it’s easy to tune out common buzzwords, automation is something you need to pay attention to — especially when it comes to […]
Updated December 5, 2021 Love them or hate them, but one thing you can’t do is avoid social media influencers. They’ve become integral to many social strategies as businesses shift more resources toward digital. While this can create new sales […]
Updated December 5, 2021 As more of the population becomes vaccinated, businesses have begun reopening with an abundance of caution, creating mixed emotions for customers who are trying to gauge when and how to resume activities the pandemic halted. With […]
Updated December 5, 2021 Online shopping boomed during the pandemic, which had many businesses scrambling to keep up with order demand. Coupled with historic supply chain disruptions that are lasting in 2022, this has created a heightened need for retailers […]
Nothing says romance like a well worded text message, or at least that’s what 63% of survey respondents ages 18 to 44 believe. In a survey about consumer communication habits and spending leading up to Valentine’s Day 2021, a majority […]
Updated December 5, 2021 Businesses have long been searching for ways to segment their communications so only people who are nearby receive their marketing. You’ve probably heard the buzzword: location-based advertising. Not quite sure what location-based advertising is or how […]
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