HubSpot has grown to be so commonplace in the marketing and sales industries that it’s almost unimaginable to think of managing customer relationships and content any other way. The software is used by over 8,000 companies around the world. While […]
Updated September 28, 2021 It seems like everywhere you turn, people are talking about marketing automation. Even though it’s easy to tune out common buzzwords, automation is something you need to pay attention to — especially when it comes to […]
Love them or hate them, but one thing you can’t do is avoid social media influencers. They’ve become integral to many social strategies as businesses shift more resources toward digital. While this can create new sales and marketing opportunities, heavily […]
Text messaging is proving invaluable for organizations of all types as they enhance their contact tracing programs, an important part of reopening post-pandemic. Contact tracing can help monitor and prevent the spread of COVID-19, and it’s something consumers are asking […]
As more of the population becomes vaccinated, businesses have begun reopening with an abundance of caution, creating mixed emotions for customers who are trying to gauge when and how to resume activities the pandemic halted. Understanding how customers feel about […]
It’s hard to find one area of our daily lives that the COVID-19 pandemic hasn’t altered (seriously, even toilet paper became a prized commodity), but after a year of living through a global pandemic it’s becoming more obvious what changes […]
Nothing says romance like a well worded text message, or at least that’s what 63% of survey respondents ages 18 to 44 believe. In a survey about consumer communication habits and spending leading up to Valentine’s Day 2021, a majority […]
Looking to grow your text list but not sure how? Using a classic marketing funnel to address your SMS needs could be the answer. Focusing on the different structural levels of the funnel will offer guidance as you boost your […]
