Love them or hate them, but one thing you can’t do is avoid social media influencers. They’ve become integral to many social strategies as businesses shift more resources toward digital. While this can create new sales and marketing opportunities, heavily […]
Text messaging is proving invaluable for organizations of all types as they enhance their contact tracing programs, an important part of reopening post-pandemic. Contact tracing can help monitor and prevent the spread of COVID-19, and it’s something consumers are asking […]
As more of the population becomes vaccinated, businesses have begun reopening with an abundance of caution, creating mixed emotions for customers who are trying to gauge when and how to resume activities the pandemic halted. Understanding how customers feel about […]
It’s hard to find one area of our daily lives that the COVID-19 pandemic hasn’t altered (seriously, even toilet paper became a prized commodity), but after a year of living through a global pandemic it’s becoming more obvious what changes […]
Nothing says romance like a well worded text message, or at least that’s what 63% of survey respondents ages 18 to 44 believe. In a survey about consumer communication habits and spending leading up to Valentine’s Day 2021, a majority […]
Looking to grow your text list but not sure how? Using a classic marketing funnel to address your SMS needs could be the answer. Focusing on the different structural levels of the funnel will offer guidance as you boost your […]
Businesses have long been searching for ways to segment their communications so only people who are nearby receive their marketing. You’ve probably heard the buzzword: location-based advertising. Not quite sure what location-based advertising is or how you’d make it work […]
Feeling overwhelmed? Alone? Depressed? Scared? If you’re dealing with an issue in your life and not sure where to turn, you have options— one of them could be texting. While crisis phone lines have been popular for a long time, […]
