Considering an Auto SMS Sender? Here’s What to Know

Considering an Auto SMS Sender? Here’s What to Know

It seems like everywhere you turn, people are talking about marketing automation. Even though it’s easy to tune out common buzzwords, automation is something you need to pay attention to — especially when it comes to SMS. Tools like an […]

Do Consumers Trust Social Media Influencers? Here’s What Statistics Show

Do Consumers Trust Social Media Influencers? Here’s What Statistics Show

Love them or hate them, but one thing you can’t do is avoid social media influencers. They’ve become integral to many social strategies as businesses shift more resources toward digital. While this can create new sales and marketing opportunities, heavily […]

How to Set Up Contact Tracing for Any Organization

How to Set Up Contact Tracing for Any Organization

Text messaging is proving invaluable for organizations of all types as they enhance their contact tracing programs, an important part of reopening post-pandemic. Contact tracing can help monitor and prevent the spread of COVID-19, and it’s something consumers are asking […]

Reopening in a Post-Pandemic World: Consumer Preferences

Reopening in a Post-Pandemic World: Consumer Preferences

As more of the population becomes vaccinated, businesses have begun reopening with an abundance of caution, creating mixed emotions for customers who are trying to gauge when and how to resume activities the pandemic halted.  Understanding how customers feel about […]

Survey: A Year Into COVID-19, Shoppers Say They Need Better Shipping Updates

Survey: A Year Into COVID-19, Shoppers Say They Need Better Shipping Updates

It’s hard to find one area of our daily lives that the COVID-19 pandemic hasn’t altered (seriously, even toilet paper became a prized commodity), but after a year of living through a global pandemic it’s becoming more obvious what changes […]

Survey: 63% Will Share the Love by Texting This Valentine’s Day

Survey: 63% Will Share the Love by Texting This Valentine’s Day

Nothing says romance like a well worded text message, or at least that’s what 63% of survey respondents ages 18 to 44 believe. In a survey about consumer communication habits and spending leading up to Valentine’s Day 2021, a majority […]

How to Add SMS to Your Marketing Funnel

How to Add SMS to Your Marketing Funnel

Looking to grow your text list but not sure how? Using a classic marketing funnel to address your SMS needs could be the answer. Focusing on the different structural levels of the funnel will offer guidance as you boost your […]

How to Use Location Based Advertising With SMS (Examples Included)

How to Use Location Based Advertising With SMS (Examples Included)

Businesses have long been searching for ways to segment their communications so only people who are nearby receive their marketing. You’ve probably heard the buzzword: location-based advertising. Not quite sure what location-based advertising is or how you’d make it work […]