Text Marketing for Bars
A bar is only as good as its patrons, right? Build up local morale and grow your business with text marketing for bars. Our texting service is affordable, user friendly, and innovative.
Want to increase bar tabs and boost nightly patronage? Give SMS text marketing a shot. You can fire out drink specials, appetizer discounts, event alerts and more. Ideally, you never want a slow night. You want your loyal patrons to return on a regular basis. Keep them frequenting your bar and cashing in on daily specials. Our text marketing service is just what you need to make that happen.
How Text Marketing Works
You pick a single keyword to represent your text marketing list. Ideally, this keyword is your business name, or a shortened version of it. Make sure it's simple, yet unique to your business. Avoid words that might be easily misspelled.
For example, let's say you own a small town bar in Georgia called Southern Brew. You might want to reserve the word BREW or SBREW. Interested subscribers will then text this word to 31996 to join your mobile rewards club. 31996 is one of our short codes. A short code is a 5 or 6 digit phone number used for text message marketing.
The Auto Reply
After signing up, all patrons receive an automated text message reply. This confirms their subscription, includes redemption details for the opt in incentive, and a compliance statement. An auto reply for Southern Brew might look something like this:
Thanks for joining the Southern Brew VIP text list! Show this text to redeem one free appetizer with the purchase of any beverage.
Bars across the country, just like yours, use our text marketing service to grow their business. They send weekly deals, happy birthday texts, run text to win contests and more. It's all so easy to use and likely more powerful than any other marketing method you've used in the past. More than anything else, make sure the offers you send out are appealing to your regular customers.
Is it starting to make sense? If not, that's totally ok! Below is an easy to understand example.
Jim's Cornerstone Bar has been in the family for 20+ years. Every Christmas Eve, they host a huge spaghetti dinner for all the locals. It's Jim's way of giving back. For just $1, you get unlimited spaghetti and meatballs. Jim then takes the proceeds, and donates to the local soup kitchen.
Although this is an annual event, there are a bunch of regular patrons that miss the memo. Jim has tried everything. Posting the details on Facebook. Posting flyers in the men and women's bathroom. He's even printed up cardboard coasters, but no one seems to notice.
After talking to his wife, Jim comes to a realization. People aren't necessarily ignoring his event announcement. They just aren't seeing it. Why? Because the majority of his regular patrons are blue collar workers. They are working 8, 10, even 12 hour days. They're busy. When they get home, the last thing they want to do is surf Facebook. By the time they notice his flyers, it's too late. But, there's one thing they do have on them, at all times of day: their mobile phone.
Who doesn't carry one nowadays? Especially blue collar workers on the go. Jim decides to give text marketing a try. He puts a sign up sheet in his bar and takes down numbers of those interested in his event. As it approaches, he uses our system to fire out an event reminder. For the first time in three years, Jim breaks 500 people at his spaghetti dinner.
How Will SMS Grow Your Bar?
Let's consider these three well known facts.
- People like to go out.
- At the same time, they don't want to drop their entire paycheck on drinks.
- Everyone reads texts.
What happens when you take these truths into consideration? You're presented with a great opportunity. The opportunity to bring in more business, reward loyal patrons, and pack your bar.
Text marketing does wonders for bar owners. Customers who follow our guidelines notice:
- Increased foot traffic
- Better offer redemption
- Strengthened brand awareness
- Higher tab totals
What do these benefits have in common? Every single one increases revenue.
Why Choose SMS?
Out of all other marketing solutions, what makes texting perfect for bars?
- Everyone reads texts.
- Over 90% of all texts are read within the first five minutes of delivery.
- The average American looks at their cell phone 150+ times a day.
- 70% of Americans want to receive text offers from their favorite businesses.
- It fits in your small business marketing budget.
These benefits are just the beginning. Our platform also offers unparalleled customer support, user friendly features, and educational tools that empower you to succeed.
How to Get Started
1. Choose a Keyword
As simple as this first step is, don't mess up your selection. Keep it simple and easy to remember. Your keyword should be pretty obvious. People should see the word on your promotion, and remember it just by brand association.
2. Compose Your Auto Reply
This message sends to subscribers after they first opt in. Always include a confirmation of subscription and valuable offer. This is important, as people love instant gratification.
3. Grow Your List
Provide a valuable opt in incentive. Make your offer so awesome, customers can't say no. Then, promote like crazy. Here's some easy ways to grow your list.
- Post a text to join graphic on Facebook.
- Send out an email with opt in instructions.
- Put up in store flyers.
- Insert a sign-up widget on your website.
- Verbally engage with customers, and ask them to sign up.
4. Send Out High Value Promos
This is gonna take a bit of brainstorming on your part. Sit down with wait staff, kitchen crew, and bartenders. Collectively put together a list of what you think customers want.
If your messages offer little to no value, people will unsubscribe. That's no good for you, as it defeats the entire purpose of SMS marketing. The more people on your list, the more impact your messages have on revenue.
Sample Text Marketing Ideas for Bars
Fire out drink specials and watch as patrons head in with their phones to redeem. If you want, couple these promotions with entertainment information for events happening as well. This helps kill two birds with one stone.
It's a party tonight at Sam's Lounge! Stop in for Karaoke at 10PM and show this text for $2 Lemon Drops all night.
Text to Win Party Package
Celebrating a special holiday? Want to spike foot traffic and grow your list? Run a text to win contest that rewards the grand prize winner(s) with an irresistible prize.
Time for St. Patty's Day at O'Rileys! Text GREEN for a chance to win our Patty's Day Package: 6 pitchers, two buckets of wings, and one large party pizza.
Boost team morale and event attendance with a text marketing campaign that promotes a one time event. Announce an open mic night, invite patrons to a surprise party, or throw a holiday event.
It's Marty's birthday today! We're throwing a surprise party for him tonight from 9-11PM. Stop down and buy your favorite bartender a drink!
Offer your customers a simple incentive to come out and have a drink.
Going out tonight? Show this text at Tom's Tavern and enjoy a FREE draft with the purchase of another! Good only for tonight!
Remind your customers about that football game party you're hosting this weekend.
Football fan? Stop by Tom's Tavern and watch the game with us this Sunday at 1 PM. We'll be running killer deals on all your favorite drinks!
Testimonials from Bar Owners
Slick Text is awesome! Great to deal with and it's pretty easy to use the site. Slick Text as a whole is reliable. Bobby is fun to deal with and easy going. I would absolutely recommend them to my business owner friends and I have.
Helpful Text Marketing Resources for Bars
Ready to learn more? That's great! Here's some easy to read resources. Consume these and consider yourself halfway to becoming a text marketing expert!
- SMS Marketing Learning Center
- Beginner's Guide to SMS Marketing
- Advanced Guide to SMS Marketing
- Text Marketing Best Practices
Hopefully you see the opportunity here. You can easily pack your bar and increase tab totals with one simple text message. It really is that easy.
Don't put off the growth of your bar. Hop on the texting bandwagon and sign up for your free plan today.
P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the entire process, and give you personalized recommendations.