Help Center > Analytics > What Analytics Should I Pay Close Attention To?
What Analytics Should I Pay Close Attention To?
As a business owner, you should always make sure to be in close touch with your campaign analytics. Understanding how your campaigns are performing will help you better understand how to communicate with your subscriber list.
In general, we recommend you keep a close eye on these statistics.
- The number of opt ins (people joining your list)
- The number of opt outs (people unsubscribing from your list)
- The number of current/active subscribers
All three of these statistics are incredibly important, and will help you become more proficient at text message marketing. SlickText also provides a wide variety of tools to help you gauge the success rate of your text marketing campaigns along the way.
- SMS Marketing Guidebook
- Shorten and Track Links
- A/B Test (Split Text) Feature
- Trackable Mobile Coupons