SlickText Help Center Article

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How Many Messages Do Pictures Count As?

Found in: Messages

MMS costs are higher than that of their SMS counterpart. An MMS message is simply just a text which includes a rich graphic, such as JPEG, PNG, or GIF. MMS messaging tends to see higher open rates and redemptions than a standard SMS message.

The costs associated with MMS tend to be higher as an industry "rule." The short and long as to why is simply because the carriers such as Verizon, AT&T, etc. charge more to mass send out MMS picture messages. With SlickText, your cost will vary between 2-3 times the the number of text messages that  a single text would use, based on your plan size. This is regardless of whether or not any characters are placed into the message. 

 

Fun Fact! MMS Messages allow for up to 1,600 characters in your outbound campaign!

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