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How Does Personalization Work?

Found in: Messages

Personalization allows you to provide a personal touch to your outbound text marketing campaigns. SlickText uses merge tags as placeholders that are replaced with contact-specific information when a text message is sent. These merge tags may also be known as personalization fields, substitution strings, or personalization tags. Merge tags are able to be used in all outbound campaigns. An example of a merge tag for a contact's first name is {{first_name}}. Here's an example of how they work...

 

Composed Campaign as it appears in your account:

"Hi {{first_name}}, today we are offering our VIP text club members a free appetizer with the purchase of an entree. Show this text to redeem the offer. Only good for today!"

 

Composed Campaign as it appears to the recipient:

"Hi Bobby, today we are offering our VIP text club members a free appetizer with the purchase of an entree. Show this text to redeem the offer. Only good for today!"

Notice how the {{first_name}} is replaced with the first name of the specific contact receiving the message. In this case, it's important that we have collected the first names of all our subscribers. If the first name of a given subscriber is not captured, the word "friend" will appear in the text instead. 

 

Merge Tag Fallback Values

A merge tag fallback value will allow you to customize the value which shows on the recipient's end if said merge tag's field of information is blank. Much like how {{first_name}} will default to "friend" according to SlickText's rules, you can now customize that word "friend" to say anything. This can be performed for any field option.

Example: {{first_name|VIP}} will default the first name field to VIP for any user who's first name is not captured.

 

Here is a list of currently supported merge tags and how to edit their fallback values.

Subscriber Data Standard Merge Tag Merge Tag Fallback Value
First Name {{first_name}} {{first_name|value}}
Last Name {{last_name}} {{last_name|value}}
Number {{number}} {{number|value}}
Email {{email}} {{email|value}}
City {{city}} {{city|value}}
State {{state}} {{state|value}}
Zip {{zip}} {{zip|value}}
Custom Field 1 {{var1}} {{var1|value}}
Custom Field 2 {{var2}} {{var2|value}}
Custom Field 3 {{var3}} {{var3|value}}
Custom Field 4 {{var4}} {{var4|value}}
Custom Field 5 {{var5}} {{var5|value}}

 

 


 

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