Long story short, if people don’t know about your brand, what’s the point? You can’t just assume that business will come floating in, as that isn’t a realistic, long term expectation. Here’s how text marketing for retail stores can help heighten brand awareness.
Increased Customer Engagement
Fire out weekly offers, at the very minimum. With this type of communication, you’re encouraging customers to engage with your brand on a regular basis.
When you’re continually touching base with loyal customers, it keeps you at top of mind awareness. Think of it this way. Let’s draw a comparison between you and your competitors. Your competitor is firing out weekly offers, while you only touch base once a month via email marketing. Which business will gain more sales traction? Probably your competitor.
Not only are they firing out weekly offers, but their open rate is significantly higher. While email open rates hover at 30%, text marketing rates sit at 99%.
Better Understanding of Offer Redemption
When you’re consistently promoting your products, you develop a solid understanding of what works and what doesn’t. Let’s say every week, you shoot out a different promotion. You usually observe a redemption rate around 35%, but one week, your redemption barely hits 3%. What can we assume about this offer?
It wasn’t valuable and/or qualified.
Text marketing helps you better understand your customers, what they want, and how to keep them engaged.
Grow with the top text marketing provider for retail store owners. We love helping you build a stronger, more engaged customer base. How’s it done? One simple tool. Text marketing. Give us a buzz today at 1.800.688.6290 to learn more about our awesome service. Ready to get the ball rolling? Head over to our pricing page and sign up for a free plan. Our feature rich platform makes text marketing success borderline inevitable.