Text message marketing services are becoming more popular with marketers for a simple reason: almost everybody opens their texts. In fact, branded SMS messages have an open rate of about 98%. But how well do these opens translate to conversions? […]
Text message marketing is an incredibly powerful method for reaching customers instantly. In order to maximize your success, however, it must be leveraged properly. It has a completely different and more strict set of laws and regulations than traditional […]
Mobile marketing is still overwhelmingly important when it comes to finding and retaining customers. Think about the last time you didn’t have your mobile device within arms reach. You probably can’t and you’re not alone. The majority of the population […]
Top of mind brand awareness is becoming increasingly important in a world of instant decisions, online shopping, and voice activated purchases. At the heart of every marketing effort is the need to capture and maintain the customer’s interest, converting it […]
Why SMS and MMS Marketing Can Transform Social Media Marketing For those of you already aware of the power of SMS marketing to reach new audiences, you’ll be pleased to know that mass text messaging has another capability: transforming social […]
America’s most successful brands are using bulk SMS marketing to reach new audiences and engage existing customers. Let’s take a look at how they’re doing it and what lessons can be take from them and applied to your business. 3 […]
As a restaurant owner, selecting the right mobile marketing service can be a challenge. While you’d like to use the most efficient method of delivering an attention-grabbing message to an individual customer, you also want the flexibility to tailor your […]
Each day, consumers are bombarded with digital ads and other promotional content. Your audience may view up to 10,000 brand messages when they’re online, resulting in what researchers call “ad blindness” (when a viewer simply ignores every ad). One technology—SMS […]
