Everything You Need to Know About HubSpot Integrations

Everything You Need to Know About HubSpot Integrations

hubspot integration guide

HubSpot has grown to be so commonplace in the marketing and sales industries that it’s almost unimaginable to think of managing customer relationships and content any other way. The software is used by over 8,000 companies around the world. While HubSpot is certainly one of the most recognizable softwares for business in 2021, most companies typically rely on more than one application to manage their processes. That’s where integrations come in. It’s so important to make sure your softwares integrate easily with HubSpot. A great HubSpot integration — like our HubSpot SMS integration — can maximize your team’s productivity and increase your revenue. Let’s dive into how that works. 

What is HubSpot used for?

Hubspot is a software used for inbound marketing and sales. The platform enables companies of all sizes to track visitors and manage customer and prospect relationships to convert leads. Their robust set of tools allows companies to host landing pages, launch email nurtures, lead score, create social posts, monitor inbound traffic sources and much more. The entire buyer journey — from start to finish — can be facilitated through HubSpot. 

What is a HubSpot integration?

You don’t have to use HubSpot in a vacuum. You can connect it to all the other softwares or apps you use to power your business. This is what’s known as an integration. A HubSpot integration enables data from other softwares or platforms to flow seamlessly into HubSpot, and vice versa. Since businesses often use more than one software to accomplish their goals, an integration with HubSpot is essential — otherwise you’d probably find yourself manually transferring data or developing a clunky work-around.

Why use a HubSpot SMS integration?

We’ll use our HubSpot integration as an example to explain the advantage of softwares that integrate directly with HubSpot. The HubSpot SMS integration we’ve created allows you to seamlessly integrate your text message strategy with your customer journey. It’s a simple HubSpot texting integration that you can launch with no coding expertise. Here’s what you can do with it:

  • Grow your HubSpot database: You can add new contacts in HubSpot after they opt into your text lists on SlickText. You don’t have to worry about cross referencing newcomers to your text list with your database of customers — let the integration do the heavy lifting. 
  • Grow your text list: It’s really easy to stay organized with this HubSpot SMS marketing integration and keep growing your marketing list. If a new contact is added on HubSpot, the integration can subscribe the new number to your text list. You can also opt HubSpot contacts into SlickText when texting them for the first time.  
  • Update your data automatically: When a contact’s information changes on SlickText, the contact will also update on HubSpot. This also works vice versa for existing contacts in SlickText whose information is changed in HubSpot. 
  • Send automatic messages: You can send text messages directly from your HubSpot workflow. 
  • Manage conversations: Use SlickText’s two-way conversation feature from within your Hubspot account to nurture leads and clients using one-to-one texting.

The SlickText HubSpot integration helps you synchronize actions across all your business units. Your support, marketing and sales teams have full insight into the context of each customer and the messaging they have received. Plus, you can eliminate a lot of the manual labor associated with upkeep of your contact list. 

Step-by-step guide to using HubSpot with SlickText 

Connecting SlickText to your HubSpot account is really easy. Here are the simple steps to follow. 

  1. Log into your SlickText account
  2. Go to your account settings by clicking on your name in the upper right corner
  3. In the menu drop down, select “My Integrations”
  4. Click the “Find Integrations” button
  5. Scroll down to find “HubSpot” Integration and click “Integrate” button
  6. You will be directed to the HubSpot sign in page
  7. Sign into HubSpot
  8. You may be asked to put a code in for 2FA
  9. Select the HubSpot account you want to integrate with
  10. Click on “Connect app”
  11. You have now integrated SlickText and HubSpot

What to look for in other HubSpot integrations 

OK, so you just saw how easy it is to integrate SlickText with HubSpot, and now you’re probably thinking — “Wow, I need to do this with all of my business softwares.” Not so fast. Our custom HubSpot integration is so easy it’s actually one of the aspects that sets us apart from our competitors. Not every software you try is going to work the same way (whether they’re our competitor or used for an entirely different purpose). If you’re shopping for any other software, be sure to verify these aspects of their integrations before you move forward:

  • Code free: Some integrations require a developer to piece together. Not all softwares speak the same language, so it can sometimes be difficult to get them to play nice with each other. Often, applications will use Zapier to help connect two softwares that don’t have a direct integration. Other times, softwares will offer a direct integration that’s complicated, so you need a developer to help. When possible, try to use softwares that have code free integrations. 
  • Two-way sync: You want your data to sync both ways. That is, if a contact is updated in SlickText you want the same contact to be updated in HubSpot and vice versa. If that data only syncs one way, what you’ll end up with is one source of truth and another block of data that is untrustworthy and less useful. 
  • Data integrity: You also don’t want to run into a situation where your integration is causing duplicate contacts in one of your platforms. For example, if you integrate your email platform and HubSpot, you don’t want a new record to be created for emails that are already recorded as contacts in HubSpot. 

Bottom line

Integrations can make your work smoother. They can reduce headaches, maximize productivity, and ultimately help you better connect with your prospects and customers. This can help you increase your revenue and achieve greater business results. Some HubSpot integrations are simple to activate, while others are more complicated. Be sure to look at the steps for setting up any integrations before you move forward with purchasing a software so you can know if this is something your team can easily manage.