Text Marketing / Text Message Marketing News

Please take some time to explore our text marketing news blog. There's constantly new things happening in the world of text message marketing and our goal is to bring the newest and most meaningful news to 1 spot for you to learn from. If you have any questions about any of the articles featured here, please don't hesitate to reach out with your questions!

1 Jun 2014

Text Message Marketing In The UK

The US has seen a rise in text message marketing popularity in 2013, and now things are moving north. WARC published a report recently that highlighted the benefits and the results of text marketing. This report indicated that customers in the UK prefer text messages for marketing communication. These findings come after a poll of […]
30 May 2014

New Apple Technology Means Text Marketing Changes

Numerous states across the United States have implemented laws that make it dangerous to text while driving an automobile. These laws aim to eliminate accidents caused by distracted drivers. However, things aren’t so cut and dry in other countries. In fact, Japan has a whole other account of things. A recent public service announcement put […]
23 May 2014

Mobile Apps and Text Marketing

It is a dog eat dog world, and as such businesses are always in competition with one another and looking to one up the other. Each company out there wants to be your favorite brand and the retailer that you visit more often than the rest. This is true even when it comes to the […]
21 May 2014

A New Way for Text Marketing: What is Text to Tip?

In March of this year Starbucks added a new digital tipping feature to their mobile payment program, and the news is pretty exciting for the coffee-loving fans who frequent this top coffee shop. Available now for the iOS, future plans to release the app for Android is scheduled for later in 2014. Starbucks customers from […]
20 May 2014

Consumer Thoughts about Text Marketing

Text marketing has been around for about 20 years, but it has been only in the last few years that it has caught on so well and  evolved into what it is today.  It is changing the way that businesses do things, and the customers that patronize them, too. Even with the facts on the […]
14 May 2014

Restaurants Need Text Marketing to Provide Results

It is the 18 -34 year old age bracket that is the demographic top for the restaurant industry. It is also technology that drives this age bracket to do more business with those restaurants they most enjoy.  Thanks to text marketing and smartphones, mobile usage for ordering food online has increased, and more people are […]
5 May 2014

Text Marketing Revenues Hit All Time Highs

Text marketing revenue has dramatically increased over the past couple of years and in 2014 it is estimated that more than $4.5 billion will be earned. In 2013 the revenue tallied $2.9 billion so it is plain to see the direction things are going. According to a recently released report from BIA/Kelsey, projections for text […]
29 Apr 2014

Text Marketing Legislation Changes in Canada

New anti-spam legislation was recently introduced in Canada. Starting July 1, 2014, the new laws go into effect, and all Canadian companies and developers are affected. It is a good idea to go ahead and start implementing these news laws into your text marketing program, no matter what country you are operating from. Looking at […]
23 Apr 2014

Text Message Marketing Success for Dairy Queen

Text message marketing was recently the marketing highlight at a handful of Kansas area Dairy Queen restaurant franchisees. A recent campaign from the company took place on September 18, elaborating with National Cheeseburger Day and offering the chance to get a burger for just 99 cents. The campaign was popular. It was so popular that […]
21 Apr 2014

Text Marketing Growth Expands in UK

More people access the web with their smartphone than they do with laptops. They have their phone in their hands what seems like all day long, and it is used to make calls and text friends/family, but that is only the start of the many ways that text marketing is used. People use it to […]