Google’s Mobile Friendly Algorithm Update Put in Motion Today

Mobile Marketing

Today’s the big day folks! Google recently confirmed that the new algorithm change has officially rolled out. But, don’t panic, there’s still time. It’s never too late to optimize your website for mobile. In fact, Google anticipates that not all site owners will follow the recommendation and make their site mobile friendly right away. Some people will get dinged in search results and watch their ranking drop. This negative effect will hopefully inspire them to take action.

If you don’t know that Google is a huge force in the search engine marketing world, you might be living under a rock. The fact that Google is now acknowledging mobile as a main priority speaks to the changing trends. Mobile search is no longer just a traffic accessory. In fact, some businesses even get more traffic from mobile search than they do desktop. Imagine that! That’s why abiding by the standards set by this new algorithm is an absolute must.

Now don’t go looking for any immediate organic advancements or punishments. Google did state that it may take up to a week to recognize any changes as a result of this update. Instead of taking time today refreshing your ranking results every five minutes, invest that energy into your mobile site. Make sure it’s performing at an optimum standard. Double, triple, and quadruple check the usability. This time spent will favor your mobile search placement in the weeks to come.

While you’re waiting to see how your website fairs in mobile search results, we recommend researching other mobile marketing ideas. As we mentioned in previous posts, the native ad format is a high performing option for 2015. It works wonders on mobile devices, and the engagement rate when compared to other ad formats is no contest.

Add to your mobile initiative and partner up with top text marketing provider, today. Give us a call at 1.800.688.6290.