If you’ve been following us for a while, you know mobile marketing is our preference. That’s definitely no secret. In the past two years, old school marketers are starting to see the benefits of this new school method. Google, top dog search engine, has even bellied up to the bar by releasing an algorithm that heavily favors sites optimized for mobile. So with all this said, we believe you have two options: go mobile, or get left behind. A recent report released by eMarketer supports this theory even more, as it details how digital ad spend rates for mobile are seeing, and will continue to see, a noteworthy increase. This report predicts that “in 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion and accounting for 49.0 percent of all digital ad spending,”. Furthermore, “by 2019, mobile ad spending will rise to $65.87 billion, or 72.2 percent of total digital ad spend.” The numbers don’t lie, and they will only continue to increase.
Marketing analysts also predict that mobile app install ads will see a dramatic increase in 2015. A few years ago, this type of ad wasn’t even an option. But now, even developers are seeing the power of promoting their apps on a mobile device. It’s a no brainer.
So how can you capitalize on these mobile marketing trends? Here’s 3 quick tips, follow these and watch your mobile marketing campaign results soar.
1. Make sure your site is optimized for mobile.
Taking the upcoming algorithm into consideration, this should be your top priority. If your site isn’t optimized, you will see your search engine traffic decrease and rankings drop.
2. Tailor digital ad campaigns to mobile devices.
Keep ad text short and sweet, and offer something of value with a native ad format.
3. Give text message marketing a try.
It’s affordable, it’s immediate, and more importantly, it’s effective. Call us today at 1.800.688.6290.