Author Archive

12 Apr 2014

Text Message Marketing Best Buy Style

Best Buy is one of many retailers that leaned toward text message marketing to help them produce more profits from Black Friday sales in 2013. While official sales results are still being compiled, most retailers including Best
9 Apr 2014

Is your Text Message Marketing Worth $47 Million?

Text message marketing mistakes are not cheap, and unless you have an extra $47 million lying around to pay for such mistakes, it is a good idea that you always obtain permission to send text marketing messages
6 Apr 2014

Text marketing Not-for-Profit Survey Results

Text donations are on the rise, and more and more charities are realizing how beneficial sms can be when it is time to raise money or awareness for their organization. Usage of text marketing for donations rose
4 Apr 2014

Text Marketing Lawsuit Means Change for Marketers

The lawsuits were filed. Many companies were involved, including names like JC Penney and The new York Times. The lawsuit alleged these companies were in violation of the due to their use of hyperlinks in text messages
4 Apr 2014

Text Marketing & Horse Racing go Hand in Hand

Horse racing is popular around the world, and thousands of people from around the world place bets on their favorite horses. Bloomsbury Racing is helping those who bet on the races with a subscription based text marketing
3 Apr 2014

The Bad Text Marketing Apple, Says the FTC

One bad apple spoils the whole bunch. How often have you heard this statement? A recent individual who sent  out text marketing messages to thousands of people without having their prior consent is proving that, in fact,
1 Apr 2014

Papa John’s Text Marketing Troubles

Papa John’s had landed themselves in some hot water a while back, and it is all related to a text marketing campaign. How did this pizza giant get themselves involved in  a class action lawsuit related to
28 Mar 2014

Text Marketing with Glaceau Vitaminwater & Coca-Cola

Glaceau Vitaminwater has gone mobile, recently launching an text message marketing program to provide their customers with an awesome coupon and change to win fun tickets to a concert. On specially marked bottles of the Coca Cola
28 Mar 2014

Starbucks Wins the Text Marketing Contest

SMS marketing, also known as text marketing, is something that Starbucks isn’t taking lightly. The large corporation led a recent text marketing campaign that proved they were out to make a statement. This recent effort offered customers
27 Mar 2014

TextualAds, the New Text Marketing Facebook App

TextualAds is a new Facebook app that was recently launched to help bring together two of the most powerful –and most desired –methods of marketing –social media and text marketing.   Together with Fan Pages the new