Author Archive

10 Oct 2016

Text Notifications for Online Surveys Bring Success

A recent study released by Pew Internet Research shared the direct relationship between survey completion and text notifications regarding these surveys. According to these statistics, email only survey notifications garnered a lower response rate. Pew states that, “on
8 Sep 2016

Retail Stores Cite Increased Customer Loyalty with SMS

According to research done in June of 2016, only 29% of U.S. retail firms are actively using SMS marketing. Another mobile marketing survey released last year proved that over half of US consumers prefer receiving loyalty based text
11 Aug 2016

Radio Listeners Favor Text 4 Info Vs Call

Recent research done by Marketing Architect proves that radio listeners are four times more likely to text in for info than call an 800 number. What could be the potential reasoning behind this behavior? First, it’s much
1 Aug 2016

Room Service is Now Just One Text Message Away

Ever heard of Zingle? If not, you should check it out. It’s a mobile messaging system that helps streamline the communication process between a business and its customers. And this is just one example. Traveling out of town, and
19 Jul 2016

Increasing Number of Retailers Hop on the Emoji Bandwagon

What would life be like without emojis? Imagine relying solely on written word to convey emotions – no thank you. But seriously, online retailers and mobile marketers are jumping on the emoji marketing bandwagon. In our opinion, you’d
14 Jul 2016

The Text Marketing Trifecta: 3 Campaigns That Will Always Perform

So you’ve signed up for your very first text marketing plan, and you’re ready to kickstart some successful campaign composition. These three basic campaigns are a great place to start. They regularly perform, and are extremely easy to
20 Jun 2016

How Text Message Marketing Separates Itself from the Pack

We’re super huge fans of text message marketing. You might think we’re a little bias, and sure – we’d have to agree. But, with all that said, here’s a few key facts that back up our obsession
14 Jun 2016

Text Message Marketing Ideas for Retail Stores

So you own a retail store, and you’re ready to dive right into text message marketing. Biggest problem? You don’t know where to start. You’ve flipped through our educational resources, surfed around in your dashboard, but you’re
13 Jun 2016

SMS Marketing Extraordinaire: How to Optimize Your Campaigns

There’s nothing about SMS marketing that even beginners can’t understand. What separates the newbies from the experts? One thing: practice. SMS marketing experts know the importance of educating themselves about best practices. If you spend time combing
27 May 2016

New SMS Program May Help Smokers Quit with Supportive Messages

Picture this: a text messaging intervention. You’re about to pick up your first cigarette on a stressful Monday morning. Just as go to light up, you hear one new text notification, and boom. You stop right in your tracks.