Text Marketing for Non Profits

When it comes to marketing for non profits, community support is essential. Keep potential donors and supporters in the know with our texting service.

Text message marketing for non profits

If you're head of marketing or fundraising at a local, regional, or national non profit organization, you know how important campaign support is. If you aren't regularly drumming up awareness and spreading campaign messages, you'll fall behind. Once that occurs, you'll have a hard time meeting your annual fundraising goals. Long story short, a mass texting service can help keep your non profit communication on track. Fire out event reminders, donation requests, monthly milestones, and more.

How Text Marketing Works for Non Profits

The Keyword

Without a keyword, your text marketing list just wouldn't exist. It's how you distinguish your communication, and make sure opt ins subscribe to the right list. When donors want to join your list, they text your keyword to a short code. A short code is a 5 or 6 digit phone number that is used to send and receive text messages in large volumes.

For example, let's say you're the Director of Fundraising at the Red Cross. You would reserve the keyword REDCROSS, or even RC, and encourage all donors, employees, and supporters to text this word to 31996.

The Auto Reply

This is the first message all new opt ins will receive after joining your list. What's the purpose? To confirm their subscription. You want to make sure they joined the right list, or else they may quickly unsubscribe. If opt outs are drastically increasing, you're definitely not making the most of your list.


Every little bit helps! Visit SavetheOcean.com to help us undo the damage from last week's oil spill. Every $5 donated buys two bottles of Dawn soap to help clean animals affected by the spill.

The Message

With SMS marketing, particularly for non profits, the purpose is dual sided. You can use our service to fire out promotional messages that encourage donations, or you can instead treat this as a communication method, and fire out event details, administrative updates, and more. Either way, our service provides tons of opportunity for your organization.

Example Scenario

Montgomery Village Soup Kitchen has honestly seen better days. While the number of diners continues to rapidly increase, there is a lack of local support for this cafeteria. People seem to forget about the homeless and less fortunate right in their own community. Instead, they're donating their time and money to national charities.

Although there's nothing wrong with this type of patronage, the soup kitchen's director would love to see some hometown support. It boosts morale. It's nice to have more hands on deck for meal prep and delivery. Mrs. Smith, the director, decides to try something a bit unconventional.

She secures a spot on the local news, and drums up support by promoting a text to donate campaign. She secures the keyword SERVE, and asks all interested donors to text this to 31996. They then receive an auto reply with a link to donate.

To her surprise, donations come flying in. People just didn't know they needed help. After the news spot, and the simple text to donate opportunity, locals respond with unparalled support for their community soup kitchen.

How Can SMS Grow Your Non Profit?

Text marketing acts as an excellent touchpoint between your organization and its supporters. Over 90% of all text messages are read within the first 5 minutes. Furthermore, they're delivered instantly to people's mobile devices when sent. Timing is key, and text marketing boasts an unchallenged response rate.

It can grow your organization by making donors, sponsors, members, employees, and other interested parties feel in the know. It's an easy way to drum up support, increase donations, and heighten event attendance.

Why Choose Texting?

Out of all other communication solutions, what makes texting perfect for non profits?

  • Everyone gets text messages.
  • Over 90% of all texts are opened within the first five minutes.
  • The average American looks at their phone 150+ times a day.
  • It's affordable. At just pennies per text, it's definitely within your budget.

Every single one of these statistics can help increase support and morale for your non profit organization.

How to Get Started

1. Reserve Your Keyword

First, reserve your keyword. As discussed above, it should be exactly like, or very similar to, the name of your organization. Don't overcomplicate your selection.

For example, the United Way might reserve the keyword UNITED or even UW. The shorter and simpler your keyword is, the better. This ease of use will increase your number of opt ins.

2. Write Your Auto Reply

Your auto reply serves one purpose, and that's to confirm the subscription. If you have an offer that you'd like to include as well, by all means, feel free. But, at the bare minimum, let subscribers know they've successfully joined your list.

3. Inform Your Supporters

Remember, if no one knows about your texting list, it simply won't grow. Keep all supporters, donors, members, staff, and other interested parties in the loop by promoting your list using the following methods.

  • Make an announcement at a monthly meeting.
  • Print opt in details on a weekly newsletter.
  • Share opt in info on social media.
  • Insert a sign-up widget on your website.
  • Send out an email invite.

4. Regularly Text Your Subscribers

Respect the privacy of your opt ins, but at the same time, keep them informed with important organizational details. Doing so will drum up more support for your cause, which ultimately leads to positive change.

Sample Texting Campaigns for Non Profits

Request Donations

Use text marketing to rally up the troops and request donations. Direct all recipients to a specific URL, and include any necessary payment information.

Every little bit helps! Visit SavetheOcean.com to help us undo the damage from last week's oil spill. Every $5 donated buys two bottles of Dawn soap to help clean animals affected by the spill.

Event Reminders

For most non profits, fundraisers are crucial to success. Keep all donors/supporters in the loop with one simple text.

The next Red Cross Blood Drive will be held at First Lutheran Church from 12-3PM on Saturday, May 21. We're in a shortage and need your help!

Cause Related Campaigns

We're huge fans of cause related campaigns that help build awareness. Rally up support with text message marketing. Don;t be afraid to include relevant hashtags or social links.

Did you know that the average drunk drives 80 times intoxicated before getting caught? Don't be an enabler. Don't let friends drive drunk! Get #MADD.

Helpful Text Messaging Resources for Non Profits

Before you get started, read through some of these helpful resources about text messaging for non profits. Learn how you can get the most out of our online texting service, and what types of messages will give opt ins the best experience.

Final Thoughts

When you compare the ease of use with the insane affordability of text message marketing, it's easy to see why non profit organizations all across the country are using our service.

Don't put off your organizational growth. Hop on the texting bandwagon and sign up for your free plan today.

P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the entire process, and give you personalized recommendations.

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