If you’ve been with us for a while, you know the awesome-ness we refer to as MMS. Picture messaging is all the rage in the text marketing land. Sure, a text only offer might get results; but pictures really help seal the deal. Think about it. Let’s say you’re a diehard Abercrombie & Fitch fan. You opted in to their text list many moons ago. Today, you receive a message reading “Show this text for 40% off all regular priced outwear.” Now, that might sound appealing, but wouldn’t a photo attachment of their bestselling jackets encourage you to quickly take action? *nods head*
In addition to MMS, we now also support rolling GIFS. The maximum file size for a GIF is 490 KB. At a medium quality, this gives you five seconds of rolling animation, which might equate to ten frames. Realistically, you wouldn’t want to fire out a text message with dozens of frames anyways. This is the perfect size for a mobile GIF campaign.
Similar to the pricing model for our regular picture messages, gif animations will use three times as many messages per text. Here’s how to insert a GIF into your text message campaign.
- Hop into your account, and click Send a Message.
- After filling out your campaign name, selecting your textword list, and typing up the message, select the camera icon underneath the message box.
- Browse through your files, and select a GIF of your choosing.
- Proofread the entire message, and send it. If you’re ahead of the game, schedule it for a later date.
GIFS are the “in” thing right now. Especially if you’re marketing to millennials, this visual trend is sure to capture their attention. We highly recommend giving GIF messaging a try.
Grow your business with a text message marketing provider that won’t let you down. Give us a buzz at 1.800.688.6290 to learn more, or shoot us an email at firstname.lastname@example.org. The new year is right around the corner. Don’t forget to include text messaging in your 2017 marketing mix.