Not Using Mass Texting in Your Marketing Plan? You’re Nuts. [Infographic]

Not Using Mass Texting in Your Marketing Plan? You’re Nuts. [Infographic]

Using mass text messaging for mobile marketing campaigns is exploding right now. As businesses and organizations realize mobile usage and SMS for marketing aren’t just fads, marketers are increasingly trying to learn the ins and outs of mass text massaging and how it can impact their strategies. Our devices have become integral to our everyday lives and that has implications for marketers. Whether it’s a mobile website, mobile search or text marketing, chances are your business could benefit from some mobile attention.

Don’t believe us? Maybe these statistics will change your mind. Check out the infographic below which covers all 32 stats we’ve pulled together.

5 Statistics that prove mobile phones have taken over

You don’t need statistics to tell you that everyone is on their phone these days, but maybe you didn’t realize just how many activities people use their phones for. A few years ago it might have seemed crazy to talk about making a serious purchase from your phone, but in today’s world, that’s the norm.

If your business marketing plan doesn’t have a mass text service in place, you might want to start rethinking that — and fast! Research shows that SMS is become a more impactful way to engage with your clients.

91% of adults have their phone within arm’s reach 24/7.Click To Tweet

In layman’s terms: basically, everyone has their phone with them at all times. Most people even have their phones near their bed while they sleep! If you’re looking for a direct way to reach someone, you’ve found it. So if you know that you can almost always reach any adult at any time through their phone, why wouldn’t you take advantage of that in your marketing plan?

53% of American consumers search from their smartphone daily.Click To Tweet

The days of needing to remember facts, addresses, phone numbers, recipes or, well, basically anything, are now over. Nowadays search engines are the new go-to when people need to look up anything from a basic fact to an existential question. People are on their phones looking for products and services in real time. Now, how handy would it be if you could find a way to communicate with those people when they’re looking for the very good or service you’re best positioned to help them with?

Four out of five consumers use smartphones to shop.Click To Tweet

There are a lot of shopping apps and mobile-friendly sites out there that make it easy to buy everything from clothes to groceries to concert tickets from your phone. A majority of consumers are shopping directly from their phone.

79% of small businesses feel mobile websites boost engagement.Click To Tweet

If you’re not optimizing your website for mobile yet, you’re missing out. At least that’s the sentiment of up to 79% of small business leaders who sense customers are more engaged when interacting on a mobile website. A 2017 study of consumers supports this sentiment, 69% of smartphone users said they were likely to make a purchase from a company with a mobile site that clearly addressed their concerns.

70% of Americans would like to receive exclusive specials on their mobile device.Click To Tweet

It can be really hard to know who to target with a special promotion and when to reach out to them. Current research can help take some of the guesswork out of this marketing strategy. Statistics show that a majority of Americans actually want brands to give them exclusive deals

How to Use Mass Text Messaging the Right Way

By now it might be clear that reaching consumers when they’re on their phones is one of the strongest ways to make a valuable connection and drive action. Even though that might seem obvious, there’s still a question of how to go about incorporating bulk text messaging into your marketing plan.

There are a few key ideas that can guide your creativity as you look into how to best take advantage of the opportunities of mass text messaging.

Consider Mobile Coupons

Research shows that 22% of mobile coupons are shared with at least one friend. What’s even more impressive is that a whopping 95% of coupons sent via mass text apps are opened with the first five minutes. They’re certainly a better bang for your buck than magazine and newspaper coupons, mobile coupons are shared 10 times more often than their paper counterparts. If you’re wondering how you can get into the mass text messaging game, a mobile coupon might be the perfect solution.

Create a Mobile Loyalty Reward Program

Remember the days when your wallet would balloon with paper loyalty reward cards? The worst part about these programs is that customers often forget or misplace their cards, which erodes the effectiveness of the entire program. Instead, try a modern twist on the loyalty program with a text messaging marketing program that will add value to your customer’s life and get them in the door of your store more often.

Grow Your Mailing List

Your goal might not be to bring people into a store or incite an immediate purchase decision, but maybe it’s to move them along a purchase funnel. In that case, you can use mass text messaging to drive traffic to your website or to increase opt-ins for your email marketing campaigns.

Should You Add Mass Text Messaging or SMS to Your Marketing Plan?

What we know for sure is people are attached to their phones now more than ever — and it doesn’t look like that’s going away soon. Statistics show consumers make purchase decisions from their smartphones and they’re open to hearing from brands through their devices. It seems that mass text messaging can create win-win scenarios for consumers and marketers in many cases. By testing your strategies and monitoring your marketing return on investment, you can experiment with new forms of marketing and make sure you find the perfect fit for both your business and clients.

If you’re interested in learning more about mobile marketing, you can check out our SMS Marketing Guidebook. It will bring you up to speed on everything you need to know to grow your business with text message marketing.


Mobile Marketing / Text Marketing Infographic