There's a lot to consider when it comes to choosing a platform for texting — and not all have the tools and features you need to grow your business. Here are some of the things to consider before making a decision.
If you can't navigate your way around the platform, you'll end up wasting precious time and money. When picking a service for sending SMS promotions, make sure you have a chance to try it out first. Many services offer free trials, so you can explore the platform and see if it fits your needs. You should also make sure they offer a mobile app. You'll often find yourself sending on-the-go.
If you don't follow the right compliance standards, you risk being fined, your number getting shut down, or worse, you could find yourself in legal trouble. Luckily, when you choose an experienced SMS provider, compliance should get easier. The service you choose should have tools built in to help you remain compliant, and they should be able to advise you on SMS compliance and best practices.
Not all SMS marketing platforms are equal. The industry runs the gamut from basic providers who allow you to type and send a message to full-featured solutions that allow you to build a complete promotional text program. A good platform should have excellent tools to help you grow your list of contacts, features that help you create better engagement with your contacts, solid analytics, and text automation.
If you run into issues with your text promotions, you'll want a support team that knows how to help. Be sure to ask about the level of support that a provider supplies, as well as who will be answering your questions. Will you be able to talk to them over the phone? An email exchange? Or a live chat bot? Ideally, no matter which form of contact you use, you'll be able to talk to a real, knowledgeable person who knows the platform inside and out.
You might assume that all promotional text services deliver your messages with the same speed and reliability. In reality, some don't have a strong enough infrastructure to handle sending mass text messages at scale. If you're only sending messages to smaller groups, then this shouldn't be a concern. But if you're regularly sending large text blasts, deliverability should be an important thing to look into.
Most SMS providers operate on a tiered system, with a certain number of texts available at different price ranges. The majority of your options will have similarly competitive prices, but be wary of services with unusually low costs, as they may lack the functionality, deliverability, and level of support you'll need.
Be sure to ask about additional fees. Not all providers are upfront about their pricing, and some SMS providers pass along fees from the telecom carriers that may not be apparent in their listed price.
There are several text promotion services our there however we think we're the best. We've worked hard to develop a text messaging platform that caters to businesses of all sizes and provides the necessary tools to maximize results. Here are just a handful of features we offer.
The best practices are similar to what you'd expect for regular text messages. Make sure to send your promotional message at the optimal time of day, and include all of the relevant information that your subscribers will need to redeem your offer. Every text you send should provide something of value to your subscribers, otherwise you risk them opting out.
Yes! As long as you follow the guidelines laid out by the TCPA and receive consent from the people on your SMS list, then you shouldn't have any issues with sending promotional text messages.
Depending on what you include in your message — like GIFs or MMS — a text promotion may use more characters than a regular text, but it's still one of the most affordable ways to market to your customers. Most SMS providers will offer tiered plans, often starting around $30 a month for the basics.
You have a few options when choosing your number, and each has its own benefits with regards to speed and price. You can select a shortcode (a six-digit number), toll-free (an 8xx number), or 10DLC (a local number).
As long as you have the type of number that's right for your needs and everyone on your list has opted in to receive your text promotions, you shouldn't have to worry about any limitations. If you're worried about the volume of messages you're sending, a shortcode is your best option. Otherwise, both toll-free and 10DLC numbers will work.
Text messages are one of the most effective forms of communication — we've found that 98% of text messages are read, most within minutes of sending. If you play your cards right, text promotions give you the chance to reach your audience with an offer they can't refuse.
If you're using a mass texting service to send your messages, there shouldn't be much limitation on how many texts you can send especially if you're using a short code. Consult your service and ask them about any other constraints you may not be aware of.
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