The success of your SMS efforts largely depends on when you send your mass text. Your goal is to keep subscribers engaged and prevent them from opting out. While the advantage with texting is the speed with which your message is received, […]
In the marketing realm, you’ll often hear the term leads. Leads are simply prospects who express interest in your products or services. The process of identifying potential customers is what we call lead generation. After doing your research and developing a […]
As of 2016, 95% of Americans own a cellphone, according to the Pew Research Center. Your customers are mobile, and if you want your business to thrive, it’s time to hop on that bandwagon. Any industry may enjoy using SMS, especially with its […]
Writing for SMS marketing campaigns is entirely different from writing for other communication channels like blogs or email. For one, you have to stick to 160 characters or less. You also need to make sure that your message grabs their […]
Many companies have already integrated texting into their overall marketing strategy. This is because they have experienced the benefits of SMS marketing, including increased customer engagement, better email open rates and conversion, improved customer service, and much more. However, not all companies successfully […]
Why mass texting? Your customers own a mobile phone, and they’re using it now more than ever. The latest data from the Pew Research Center reveals that 95% of Americans have gone mobile, with 77% of them owning smartphones. Time also […]
A successful marketing campaign requires reaching out to the right people at the right time. With Americans checking their phones 8 billion times a day, texting helps you do just that. Here are 5 creative ways to use texting as a part of […]
People have long recognized the value of blogging for business. What just started as a personal webpage or online diary in the late 1990s turned into a valuable marketing tool for businesses today. Forbes and Hubspot seem to agree on the […]
