Text Marketing Vs. Email Marketing: Which One Packs a Bigger Punch? [Infographic]

Text Marketing Vs. Email Marketing: Which One Packs a Bigger Punch? [Infographic]

Are you using the best marketing tools to gain an advantage for your business? As a business owner, you’ve probably been introduced to email marketing. It’s safe to say that you most likely frequently use this mass communication method to grow your business. You might have a newsletter and if you do, you probably reach out to subscribers to promote special offers. Here’s a question for you — Have you ever thought about giving text message marketing a try? This method is one of the most affordable and immediate mobile communication tactics out there.

It can be difficult to know where your marketing dollars will be best spent. When you own a business you certainly don’t want to waste money trying a new tactic you’re not sure of. When it comes to text marketing vs. email marketing, it can be helpful to compare the facts side-by-side to know which method will be best for you.

Here are two key metrics to look at when you’re trying to choose a mass communication method for your marketing plan.

 

Open rates

An open rate is just what it sounds like — a measure of how often your message is opened. Getting people to actually look at what you send them can be tough. How many times have you personally just deleted branded messages when they come to your inbox?

According to the latest research, text message open rates are at 99%. When you think about it, that sort of makes sense. How often do you delete a text message without at least looking at it first? Email, on the other hand, doesn’t fare as well. Companies typically guard their open rates religiously, but according to HubSpot the average open rate for emails is about 28 to 33%.

 

Click-through rate

Not only do you want your audience to open your message, but you want them to click through to whatever call-to-action you’ve indicated. A click-through rate measures how often they do this to see how effective your messaging is.

With email, research shows that you need to send many emails to increase your click-through rate. Companies that send 16 to 30 campaigns a month see a click-through rate two times greater than average. That’s basically sending a campaign every day! That’s a lot of emails! Imagine writing all of those emails.

On the other hand, text marketing favors exclusivity. Best practice guidelines indicate you should be able to convey your point with just four to six campaigns a month.

When it comes down to it, the average click-through rate for email is between 6 to 7%. The average click-through rate for text marketing is about 36%. With text marketing, you send way fewer messages for a greater impact.

 

Is email marketing still valuable?

Don’t stress about scrapping your entire email marketing plan just yet. Although email marketing is less effective than text marketing, you’ll observe powerful results when pairing this old-school method with mass text messaging. Never rely on one tactic to grow your business. Instead, adopt multiple strategies that make sense for your customers and the designated product or service.

 

Getting started with mass text messaging

After seeing the metrics that clearly indicate mass text messaging’s potential, you might be wondering how to launch a mass text messaging campaign. Here are four recommendations for getting started with mass text messaging.

 

1. Offer a mobile coupon

Offering a mobile coupon is the most common way to use mass text messaging. It can drive traffic to your store and entice buyers to make a real-time purchase decision. All you have to do is offer a discount on a purchase, but you don’t have to rely just on text! You can use an MMS message, which includes an image. This appeals to the visually minded customers out there.

2. Capture emails with a simple text

It’s important to bring customers into your marketing ecosystem, which will probably include a mix of text marketing and email marketing. To grow your email list and pair the two, use a simple text to get customers to sign up for emails from you. An easy email capture feature is provided by SlickText.

3. Run a contest

Text to win contests are the quickest way to grow your list. Encourage new subscribers to text in to win a grand prize. A really great prize that your customers can’t resist will drive opt ins and before you know it you’ll have an engaged text marketing list to begin communicating with.

4. Consider a dedicated shortcode

A short code is the 5 0r 6 digit number that people use to opt into your SMS marketing program and also the number that all of your text messages would come from. Most companies today share a short code due to the additional cost. With that said, there are lot’s of benefits to having your own SMS short code. One of the most important being that you can control what types of messages are sent with your number. This will help with brand recognition and image. In the future, it’s also likely that you’ll need to have your own short code anyways so starting now may be a good move.

 

Text marketing vs. email marketing: which should you choose?

When it comes to deciding between text marketing vs. email marketing you’ll need to evaluate both on the basis of their metrics and what works with your customer base. Instead of trying to choose one over the other, we recommend an integrated plan where you use both of the marketing methods together. This strategy brings customers into your brand’s ecosystem and gives them multiple touch points to develop a relationship with your business.

Ready to partner up with top text message marketing provider, Slicktext.com? Give us a call today at 1.800.688.6290 to sign up for a free plan.

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