SMS Marketing Case Study:

SMS Marketing Case Study:

Updated April 23, 2024

Getting started with SMS marketing can feel daunting for ecommerce retailers who are used to email marketing. Even though most marketers recognize the growing need for SMS marketing for everything from shipping updates to customer loyalty, using text message marketing software does come with its own opportunities and challenges.

The first challenge for marketers is to grow their list. That’s what set out to do when they implemented SlickText’s text message marketing software. Between the period of July 2014 and April 2015, gathered 6,397 qualified opt-ins.

Here’s how they did it.

Text Marketing Case Study

Promoting their text list gathered interest with a website widget and on-site banners. Once subscribers double-opted in, they were each rewarded with a coupon code that gave them $10 off their first pair. Why was this incentive valuable to the subscriber? With limited quantities, it encouraged an instant purchase. Pictured below is the official auto reply that was sent back after a new subscriber joined the list.

Note that immediately rewards their new subscribers with a valuable offer. Never make your offers difficult to redeem, or your opt-in incentives too generic. Always provide an exclusive offer for your VIPs.

SMS Marketing Case Study

At the height of this promotion, collected 638 new subscribers in 30 days.

SMS Marketing Case Study

Why chose SMS marketing

While most ecommerce retailers were chasing down email subscribers, the team saw text messaging as less saturated, with recipients who are more engaged. The average email open rate is just 18%, which hardly compares to text messaging’s 98% open rate. The marketing team recalled, “I can’t remember a single time when I haven’t read a text. Keeping that in mind, SMS marketing seemed like an obvious solution.” felt that text messaging helped their visually-oriented campaigns and text promotions. These campaigns helped sell the merchandise and build a stronger connection between product and consumer. also followed an SMS marketing strategy similar to Uber. They promoted a huge offer to encourage the initial opt in, but after that, just followed up with valuable announcements and new product alerts. This exclusivity worked well for them, as new footwear now sells out in a matter of hours after releasing an early access text message blast.