The Components of a Great SMS Marketing Campaign [Infographic]

 

Are you ready to start connecting with your customers via text?

Text messaging is a great way to engage. You can offer value and build your brand reputation as your subscriber list grows. Text message marketing can be a powerful tool to connect with your clientele and keep customers coming back.

It just takes a little bit of know-how to make sure your SMS marketing campaigns are as effective as possible. Here are a few basic guidelines to make sure you’ll be getting the most out of every message.

Create Value in Every SMS Marketing Campaign

Before sending out an SMS marketing campaign, you should take a moment and be honest with yourself about the real value of what you’re offering to customers.

Always ask yourself, “Does this text create value for my subscribers?” If the answer is “no,” or “I’m not sure,” you should rethink the campaign. Put yourself in the position of your subscribers. Would you like to receive text messages that are essentially a waste of your time, even from a business you love? Most likely not.

Messages that offer no value seem spammy and can quickly become annoying to subscribers. Stay on their minds in a good light by always striving to offer value and substance in your SMS marketing campaigns.

Start With Your Offer 

Text messages are meant to be short and to the point. SMS text messages allow a maximum of 160 characters per message. What’s this mean? When sending an SMS, you need to get right to the point.

State your offer right off the bat. Cut out any extra fluff. Your customers will appreciate it and will be more likely to respond. What does that mean for you? An engaged SMS marketing list, which only adds cash to your bottom line.

That doesn’t mean you can’t include a little personality at the end of your message. Just be sure to get the important information out of the way first. That way, your subscribers aren’t forced to keep reading to know what to do next.

Include a Direct Call to Action

A call to action is a basic instruction letting your subscribers know what their next move should be. It gives them direction and a push to get them going.

As simple as it may seem, including a clear call to action can have a huge impact on the effectiveness of your SMS campaigns. Telling people what to do next takes away any question or indecision that might pop up and derail your message. 

A good call to action leaves your subscribers with a direct path to redeem your offer, and takes away any guesswork that may be involved. Be as clear as possible in your message, and be ready to deliver when they take the next step.

Create a Sense of Urgency

This helps you achieve results as quickly as possible. Including an expiration of some kind can inspire your subscribers to take action.

Creating a sense of urgency gives your customers an extra push to lead them to offer redemption. Give your offer a specific expiration date, or offer a limited number of redemptions for each SMS marketing campaign.

Use language to your advantage. Create urgency in your SMS marketing campaigns by using words like “now,” “quickly,” and “fast” to get your customers on the move and into your store.

Make the Offer Exclusive

It’s important to make your subscribers feel as though they’re a part of something special. If an offer was available to anyone, becoming a subscriber seems less appealing.

We tend to be very private about our personal contact information. If your business is going to reach out and disrupt subscribers during their busy day, it needs to be well worth the interruption. Don’t just blast them with random, untimely offers, in hopes that they will take the bait.

A coupon or deal that anyone can access isn’t enough to make a campaign worthwhile to your customers. It needs to offer something extra as a reward for letting you in their inner circle.

Mention Your Brand Name

Your subscribers need to know who the text is coming from and how they can redeem the offer. Nobody likes receiving a text and not knowing who it’s coming from.

If your customers don’t know that the text is from you, your entire campaign is pointless. It doesn’t matter how great your deals are if your subscribers don’t know where to redeem them.

Include your brand name right off the bat in each SMS marketing campaign. You want to establish familiarity and build your relationships with customers. Dropping your name can help keep your business at the top of their minds.

Want to discuss how SlickText can help you to get started on the right path? Let’s connect — give us a call at 1.800.688.6290.

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