Text Marketing for Nightclubs

Considering most nightclubs are packed with twenty somethings, and texting is most likely their primary communication method, take advantage of this trend. Use text marketing to fire out special offers, and watch as foot traffic increases.

text marketing and sms marketing for nightclubs

Let's face it. Nightclubs are packed with young people. And, to take it one step further, what do they love to do? Text. Chances are, they're insanely obsessed with their smartphones, so why not get right in front of their eyeballs? Nightclubs can use an SMS marketing service to fire out drink specials, VIP passes, and more.

How Text Marketing Works

The Keyword

Without a keyword, text marketing just wouldn't work. This is how you distinguish your business, and get people to join your SMS list. This keyword must be simple, easy to remember, and unique to your business or organization. Whatever you do, don't overcomplicate your textword selection.

For example, let's say you own a club in West Hollywood called Unicorn Rave. You might want to reserve the word UNICORN. Patrons will then text the word UNICORN to 31996 to join your exclusive mobile rewards club.

The Auto Reply

After opting in, your patrons receive an automated text response. This message is called the auto reply. It includes a confirmation of subscription, opt in offer details, and a compliance statement. An auto reply for Unicorn Rave might look something like this:

You're now officially on the Unicorn Rave VIP list! Show this text to skip the cover charge, and get into our next event for free.

The Offer

Over a period of 30 days, you go crazy promoting your text marketing list. As a result, you gather 871 subscribers. You're pumped about the results, and you want to make sure these subscribers continue to engage. How do you prevent opt outs? Make sure you're regularly sending out valuable offers. Front of the line VIP access or $2 off a beverage would definitely do the trick.

Does that make sense? If not, it's totally ok! Below is an easy to understand example scenario.

Example Scenario

Peter acts as a promoter for a local nightclub in Downtown Houston. They used to dominate the neighborhood, until a new dance bar opened up three blocks away. It hasn't necessarily disrupted their business, but Peter knows that if they don't work to keep up with the local millennials, they'll start going elsewhere. That's definitely a business buzzkill.

How can Peter keep up with the next generation? Honestly, people are starting to ignore his Facebook event invites. They're so used to seeing them; they just click Decline. After doing a bit of investigating, he realizes the new club down the street does something called text message marketing. He talks to a guy who knows a guy, and essentially finds out that over 88% of all patrons redeem the text marketing offers at this new club.

He jumps right in, and signs up for a paid account at Slick Text. He knows massive action earns massive results. He reserves the keyword HOUS (the name of their club is Hous Den.) He then promotes his list by running a buy one drink, get one free special.

Patrons text HOUS to 31996 when they want to redeem this offer and join his list. After just 7 days, he's collected over one thousand subscribers. He gave his list a boost by posting text to join details on Facebook. The future looks good for Hous Den.

How Will SMS Grow Your Nightclub?

Let's consider these three well known facts.

  • People like to party.
  • They prefer partying on a budget.
  • Everyone reads texts.

What happens when you mix these 3 truths together? You have an opportunity to reward loyal patrons with SMS offers, and make sure your events stay packed.

Texting works wonders for nightclubs. Customers who follow our guidelines observe:

  • Increased foot traffic
  • Higher offer redemption
  • Better brand awareness
  • Heightened event involvement

What do these benefits have in common? Every single one increases business.

Why Choose SMS?

Out of all other marketing solutions, what makes texting perfect for salons?

  • Everyone reads texts.
  • Over 90% of all messages are read within the first 5 minutes of delivery.
  • The average person looks at their cell phone 150+ times a day.
  • 70% of Americans would like to receive mobile offers from their favorite businesses.
  • It's extremely affordable.

These benefits just scratch the surface. Our platform also offers unparalleled customer support, user friendly features, and educational tools that empower you to succeed.

How to Get Started

1. Pick Your Keyword

Your keyword should be simple, easy to remember, and unique to your business. If you prioritize these three must haves, your opt in rate will soar. For example, if you own Tucker's Clubhouse, you might want to reserve the keyword TUCKERS.

2. Write Your Auto Reply

This is a text that automatically sends to contacts after they first opt in. Always include a confirmation of subscription and valuable offer. This is important, as patrons love being rewarded with instant gratification.

3. Promote Your List

Provide a valuable opt in incentive. Make your offer so awesome, customers can't say no. Then, go hard with promoting your list. Here's some easy ways to spread the news.

  • Post a text to join graphic on Facebook.
  • Send out an email with opt in instructions.
  • Put up in store flyers.
  • Insert a sign-up widget on your website.
  • Simply ask patrons to join.

4. Text Out Valuable Deals

At the end of the day, it really is all about what your patrons want. If you're texting out offers that are of little to no value; you won't experience success with SMS.

Pay close attention to what your patrons want. Maybe a certain drink, event, or appetizer. When you know what they enjoy; you know how to best encourage offer redemption.

Sample Text Marketing Ideas for Nightclubs

Drink Specials

Who can say no to irresistible drink specials? Keep your loyal patrons in the know with text marketing. Send out Friday and Saturday night bar deals, and make sure these deals coincide with events.

DJ Graham is in the house tonight, and we're celebrating with $2 shots, all night long! Stop in from 11PM-2AM, and show this text to claim this offer.

VIP Access

Want to control the flow of traffic, all while promoting an event and rewarding your VIP text subscribers? Fire out a text offering front of the line event access.

We're gonna hit capacity early tonight! Show this text for VIP access to the party, and hop right to the front of the line. Doors open at 10PM.

Free Cover Charges

Free cover charges are an excellent way to get people in the door.

DJ XciteSound is in the house tonight ladies and gentlemen! Show this text for FREE COVER. Tonight only!

Mobile Coupons

Mobile coupons are a must for every nightclub that uses text message marketing.

Come join the party at Doons club tonight! Show this text and get a buy-one-get-one shot!

Event Reminders

Make sure everyone knows about the party you're throwing on Friday.

Don't forget about our fall fest bash this Friday night. Doors open at 8 PM. Drink specials everywhere!

Text 2 Win Contests

Contests are great because they quickly grow your text marketing lists and build relationships at the same time.

Thanks for entering to win a free round of shots for your and your friends! We'll be announcing the 4 winners at midnight. Don't miss it!

Bring a Friend Deals

Reward your customers for bringing in their friends.

MMS marketing for nightclubsStop by Doons bar tonight with a friend and receive a free beer on the house! We love you guys! Come see us!

Birthday Rewards

Rewarding your subscribers with special birthday treats will build patron loyalty for years to come. Remember, make sure no purchase is required.

Go Janet, it's your birthday! Stop down this weekend and show this text for one free beverage.

Testimonials from Other Nightclubs

"I would absolutely recommend them to my business owner friends!"

Slick Text is awesome! Great to deal with and it's pretty easy to use the site. Slick Text as a whole is reliable. Bobby is fun to deal with and easy going. I would absolutely recommend them to my business owner friends and I have.

Lisa M. - Club 57 Restaurant and Bar
"Thank you so much for going above and beyond!"

Thank you so much for going above and beyond with helping me set up last weekend's text to win contest. It went really smooth, I appreciate all your help!

Jona B. - Doon's Bar & Nightclub

Helpful Text Messaging Resources for Nightclubs

Want to dig in some more? That's awesome! Here are our very best resources for you. Consume these and consider yourself halfway to becoming a text marketing expert!

Final Thoughts

Are you ready to grow your business with text marketing? It's easy, affordable, and beginner friendly! You don't have to be a marketing expert to succeed at SMS. Our platform makes rewarding your patrons a breeze.

Don't put off your business growth. Hop on the texting bandwagon and sign up for your free plan today.

P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the entire process, and give you personalized recommendations.

Get started with text marketing
for your nightclub today!

We're here to help you through anything you need to get started.

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