CASE STUDY

Dog Haus Scaled to 60 Stores with SlickText

Dog Haus is on a meteoric rise. Since launching in 2010, the restaurant has expanded to more than 60 locations and is frequently called a staple for celebrities like Seth Rogen and Howie Mandel.

In 2025, Dog Haus is scaling faster than ever with the support of social media superstar and professional boxer, Jake Paul, who agreed to open 25 new locations. While the high-quality menu items are essential to their success, it’s the owners’ marketing and branding expertise that enables Dog Haus to expand into new markets with confidence.

Photo of menu items from Dog Haus, a restaurant using SlickText to increase foot traffic and cultivate loyal customers

150,000

Dog Haus has gained 150,000 loyal SMS subscribers with SlickText.

3,000+

Before a grand opening, Dog Haus generates 3,000+ local subscribers with text-to-win contests.

15,000

On National Hot Dog Day, 15,000 subscribers claimed mobile coupons with a 66% redemption rate at Dog Haus locations.

Use Case

Restaurants

Business Size

Medium

Area of Focus

List Growth

The Challenge

Before joining SlickText, Dog Haus used traditional email marketing to reach its customers. While they achieved an impressive 60% open rate, stakeholders suspected there were more effective ways to get through to their fiercely loyal customer base. As more Dog Haus franchises began to open, the owners saw a need for location-specific promotions that wouldn’t get lost in crowded email inboxes. This led them to explore SMS marketing as a more direct, conversational channel to engage customers.

The Solution

SlickText was an obvious choice for Dog Haus. Between the high open rates, reliable segmentation, built-in growth tools, and commitment to compliance, SlickText exceeded their needs.

SlickText worked side-by-side with Dog Haus to get their SMS program up and running:

Dog Haus leveraged their existing email database to collect phone numbers compliantly and establish a text subscriber base from their loyal customers.
At the Dog Haus franchisee summit, stakeholders were educated on the best ways to use SlickText to increase brand awareness, grow sales, and expand their businesses.
Dog Haus turned on SlickText’s built-in marketing tools (QR codes, web forms, and text-to-join keywords) to quickly grow subscriber lists for new store locations.
Dog Haus began sending mass texting campaigns to increase attendance at events, special sales, and franchise grand openings.

Dog Haus can grow a new location’s text list to 3,000+ subscribers with text-to-win contests before the grand opening.

The Results

Rapid List Growth - Today, Dog Haus has more than 150,000 loyal subscribers and counting.
Successful Grand Openings - In advance of a new location's grand opening, Dog Haus can grow a new text list to 3,000+ subscribers within two weeks using text-to-win contests.
Greater Coupon Redemption - Text promotions produce significantly higher redemption rates than email. On National Hot Dog Day, 15,000 people claimed mobile coupons sent through SlickText and 66% of those customers visited a Dog Haus location to redeem the coupon.
Increased Foot Traffic - Using geographically based segmentation, franchisees send out location and timing-specific offers like Happy Hours during rainy days. As a result, they’re able to generate traffic and sales on days that would otherwise underperform.

Grow Your Restaurant with SlickText

SlickText is the #1 rated SMS marketing platform. We help businesses connect with their customers through texting. Building on more than a decade of experience, our platform includes all the features you need to create valuable relationships and drive more revenue: personalized mass text messages, automated workflows, team collaboration tools, detailed analytics, enterprise-grade message deliverability, and native integrations to connect SlickText with your other software.

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