What is SMS marketing for small businesses?

SMS marketing for small businesses is a way to communicate with customers through text messages for promotions, announcements, reminders, and follow-ups. Businesses use SMS marketing software to send personalized messages to opted-in subscribers, automate communications, manage replies, and track performance.

Why should small businesses use SMS marketing?

SMS marketing gives small businesses a direct way to reach customers, promote products or services, and encourage repeat business. It can also save time by automating routine communications, such as appointment reminders, birthday offers, and customer follow-ups.

What are common SMS use cases for small businesses?

Small businesses use SMS for promotional offers, appointment reminders, order updates, event announcements, review requests, and customer support. Retailers might promote sales or new arrivals, while service businesses can use texting to confirm appointments, answer questions, and follow up with customers.

How much does SMS marketing cost for a small business?

SlickText SMS marketing plans start at $29 per month for 500 message credits, plus applicable carrier fees. Every plan includes automation, list growth tools, segmentation, analytics, unlimited contacts, and unlimited users. Unused message credits roll over to the next billing period, and businesses can try SlickText for free without a credit card.

Is SMS marketing easy to set up for small businesses?

Yes. SMS platforms like SlickText are designed to be user-friendly, allowing businesses to launch campaigns quickly without technical expertise.

Can small businesses automate text messaging?

Yes. The best SMS marketing services allow small businesses to send automated text messages based on customer data and behavior. Common examples include welcome messages, birthday offers, appointment reminders, review requests, and abandoned cart follow-ups.

Is SMS marketing legal for small businesses?

Yes. Small businesses can legally send marketing text messages when they follow applicable consent, disclosure, and opt-out requirements. SlickText provides tools for gaining consent and automatically processing opt-out requests, but businesses remain responsible for running compliant texting programs.

Home SMS Marketing Use Cases Small Businesses

SMS Marketing for Small Business

Grow your audience, send personalized promotions, automate follow-ups, and manage customer conversations with easy-to-use SMS marketing software built to help small businesses grow.

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Grow your audience.

Acquire new subscribers through site popups, landing pages, tap-to-join links, and more.

Send personalized messages.

Improve conversions by adding names and targeted content to mass texts.

Automate the buyer journey.

Make product recommendations, recover abandoned carts, and capture reviews with automation.

At a Glance

SlickText is an SMS marketing platform that helps small businesses attract customers, increase repeat purchases, and save time on customer communication. Retailers, restaurants, service providers, creators, and online stores can use SlickText to send personalized bulk text messages, automate follow-ups, manage two-way conversations, and grow their subscriber lists. Plans start at $29/month, with unlimited contacts and users, free incoming messages, and access to all features on every plan. Get started for free today.

Retain more customers with an SMS service built for small businesses.

SlickText gives you advanced messaging capabilities in a platform that's easy to adopt and manage, so you can grow customer relationships without a steep learning curve.

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SUBSCRIBER GROWTH

Build your list. Own your contact data.

Get everything you need to grow your audience while capturing key information about your contacts.

Convert site visitors into subscribers with website popups and branded web forms
Opt customers in directly from your checkout flow
Turn social followers into owned contacts with tap-to-join links
Collect and store valuable data about your subscribers

All tools include built-in compliance assistance aligned with carrier and TCPA requirements.

Customer signing up for text messages from a small business.

MASS TEXTING

Add a personal touch to mass messages.

Reach your customers with timely SMS and MMS campaigns that encourage them to take action.

Send special offers, announcements, and event invitations
Personalize messages with names and other contact data
Add images, GIFs, and links to make promotions more engaging
Reach specific audiences with lists and dynamic segments
Create message drafts faster with AI Compose

Learn more about Campaigns

SMS marketing campaign example for a fitness studio.

1-ON-1 MESSAGING

Collaborate on customer care with our shared inbox.

Customer service is easy and efficient with one-on-one messaging.

View and respond to customer inquiries faster
Collaborate on customer care with notes, tags, and statuses
Set custom rules and auto-responses to optimize customer support

Learn more about 1-on-1 messaging

Customer support conversation completed over text by a small business owner.

POWERFUL AUTOMATION

Automate customer follow-ups and marketing flows.

Our visual workflow builder makes it easy to create automated messages using triggers, conditions, delays, and branching.

Welcome new subscribers with an automated offer
Send birthday messages and personalized follow-ups
Remind customers about upcoming appointments or events
Request reviews and feedback after a purchase or service
Recover abandoned carts and recommend relevant products

Learn more about Workflows

Automated workflow for collecting feedback via text after a customer makes a purchase.

REAL-TIME ANALYTICS

Track and improve SMS marketing results.

Real-time metrics enable you to refine your messaging, retarget your contacts, and turn SMS into your most valuable marketing channel.

Make quicker decisions with real-time data
Evaluate revenue performance across all touchpoints
Monitor click-throughs and engagement for every contact
Customize UTM parameters for precise attribution

Learn more about Analytics

Graphs showing click activity and revenue generation for a small business using SlickText.

CUSTOMER SUPPORT

Get expert support every step of the way.

Between our onboarding specialists, success managers, and five-star support team, you’ll master our SMS services for small business in no time.

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SlickText support agent and G2 awards for being the leader in SMS marketing.

“Big results, easy to use”

"We have a small business and spend a lot of time corresponding with clients. I hesitatingly signed up for the service, thinking it would not work well and would be cumbersome… but to our surprise, it has been extremely easy to use and we get big results/a huge response rate whenever we use it. Thanks for making such a great user-friendly product that is actually affordable!"

Krista, Big Jerry’s Fence of Nashville, Verified User in Construction

WORLD-CLASS SUPPORT

Customer-obsessed? Us, too.

Anonymous

Verified User in Construction

SlickText is a great app for businesses. The software is awesome. I send a text blast and the next morning I wake up with an appointment.

Anonymous

Verified User in Retail

SlickText is user-friendly in every way. I have tried many text campaign platforms and this one is by far the easiest and best ROI!

Anonymous

Verified User in Consumer Goods

SlickText is a game-changer for my business. It gives me a quick direct line to communicate with my customers to get product feedback, reviews, and to acquire emails.

Anonymous

Verified User in Health, Wellness, and Fitness

Best text service on the market! I love how SlickText is easy to understand and use, and the fact that all the tools are located in one place is a bonus!

Anonymous

Verified User in Real Estate

In the blink of an eye, I can send texts, pics, and links and not worry about delivery. I'm just an old lady out here trying to use internet features, apps, etc. and when I had an error message today, Garrett fixed me right up via the online chat. Thank you for being so helpful, Garrett!

Anonymous

Verified User in Cosmetics

SlickText is an awesome funnel for new clients. I love how simple it is to collect information.

Anonymous

Verified Small Business

Wow! This just made my day easier. The ability to schedule *repeating* messages (reminders for my clients to show up for daily classes) gives me a bunch of time back.

Anonymous

Verified User in Apparel & Fashion

SlickText makes communicating with our customers easier, and it connects well with Shopify and Flodesk for flows and integration.

Anonymous

Verified User in Retail

SlickText is a great value to grow your audience. It helps us build a loyal and active customer base. The cost per impression is incredibly low.

Frequently Asked Questions About SMS for Small Businesses

What is SMS marketing for small businesses?: SMS marketing for small businesses is a way to communicate with customers through text messages for promotions, announcements, reminders, and follow-ups. Businesses use SMS marketing software to send personalized messages to opted-in subscribers, automate communications, manage replies, and track performance.

Why should small businesses use SMS marketing?: SMS marketing gives small businesses a direct way to reach customers, promote products or services, and encourage repeat business. It can also save time by automating routine communications, such as appointment reminders, birthday offers, and customer follow-ups.

What are common SMS use cases for small businesses?: Small businesses use SMS for promotional offers, appointment reminders, order updates, event announcements, review requests, and customer support. Retailers might promote sales or new arrivals, while service businesses can use texting to confirm appointments, answer questions, and follow up with customers.

How much does SMS marketing cost for a small business?: SlickText SMS marketing plans start at $29 per month for 500 message credits, plus applicable carrier fees. Every plan includes automation, list growth tools, segmentation, analytics, unlimited contacts, and unlimited users. Unused message credits roll over to the next billing period, and businesses can try SlickText for free without a credit card.

Is SMS marketing easy to set up for small businesses?: Yes. SMS platforms like SlickText are designed to be user-friendly, allowing businesses to launch campaigns quickly without technical expertise.

Can small businesses automate text messaging?: Yes. The best SMS marketing services allow small businesses to send automated text messages based on customer data and behavior. Common examples include welcome messages, birthday offers, appointment reminders, review requests, and abandoned cart follow-ups.

Is SMS marketing legal for small businesses?: Yes. Small businesses can legally send marketing text messages when they follow applicable consent, disclosure, and opt-out requirements. SlickText provides tools for gaining consent and automatically processing opt-out requests, but businesses remain responsible for running compliant texting programs.

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