9 Business Core Values Fueling Top Founders [Infographic]

9 Business Core Values Fueling Top Founders [Infographic]

startup development

A successful startup launch requires a strong vision, meticulous organization and a founder with the ability to lay the groundwork for continued growth using business core values. There are many entrepreneurs seeking progress with their companies, but those who find success share key qualities. A startup usually has a small team, so the founder’s mentality can often make or break the operation.

Want to found a startup? Start with these 4 business core values 

Having a lucrative business idea isn’t all it takes to found a startup, though it’s a great starting point. Top startup founders know how to combine creativity with business expertise to make their dreams a reality. 

1. Creativity and invention

Gauging what a market needs and thinking outside the box to find a solution sets startup founders apart from the competition. Uber founders Travis Kalanick and Garrett Camp met the consumer need for more accessible transportation by allowing drivers to use their own cars for rides. Think creatively to meet the needs of your audience, making your startup both useful and valuable to consumers.

Not feeling very creative? Here’s what you can do:

  • Try a brainstorming session in which you freely write ideas for improving your startup.
  • Lay out your ideas visually with images on a mood board. Doing so can give you a new perspective on your startup and open up your mind to new ideas. 
  • Survey the public by asking how to enhance their experience with a product or service. Their responses could give you great ideas for your startup. 
  • Are you working out of your bedroom or home office? Change up your work environment by going to a coffee shop or public workspace. 
  • Take a break from working to exercise. Starting a company can be extremely fatiguing, so allowing yourself an hour to work out will make the rest of your day more productive. 

2. Data science

Whether you’re looking to secure an investor, or simply focused on making your startup reputable, data science is an important tool for success. Identifying measurable key performance indicators will allow you to organize your company’s strengths and weaknesses. 

Though almost all established companies identify targets and strategize paths to reach them on an annual basis, self-evaluation is crucial for startups. Collect data with a focus on your employees, customers, processes and revenue to start your journey with KPIs. 

Not great with data? Here’s what you can do:

  • Use business platforms that collect data for you and build beautiful reports. For example, SlickText’s integration with Shopify can track your abandoned Shopify carts, send a text message to recover them and let you know the difference in revenue. Instead of crunching those numbers yourself, the platform will provide you with a custom report you can bring straight to your next meeting. 
  • Hire a professional data analyst with research experience onto your team. Paying for a full-time employee to spearhead your business analysis is a smart investment, and will pay for itself in the big picture. Look for candidates with lots of experience and ask them how they will select and evaluate key performance indicators. 
  • Assign members of your team data-centric tasks. If you divide the work between everyone at your startup, you might be surprised at how much information you have to work with. Get organized by creating spreadsheets on a platform like Google Sheets or Microsoft Excel, and host a company-wide meeting to make sure everyone understands how to input data. 

3. Friendliness

In any industry, having powerful business contacts can only help your company. Established professionals in your field can offer advice and opportunities to help you grow your startup. Pursuing relationships with industry professionals, vendors, investors, influential consumers and even competing startups pays off, especially when your company is in its infancy. 

Not great with networking? Here’s what you can do:

  • If you’re not sure how to get started, create social media pages that will enable you to connect online. LinkedIn is a useful tool for creating a professional identity, growing your network and starting a conversation with other users. List your strengths and experience and make sure your pictures are professional for the best results
  • Be proactive and host an event. This can be a fun way to take initiative, and offers you the advantage of selecting the people you wish to invite. Make sure to create a professional event that paints your startup in a positive light to any potential business partners and industry professionals who will attend. 
  • Attend conferences to meet people in your field. If your startup falls into the restaurant category, attend a conference centered around cuisine or hospitality. For tech, consider conferences that attract masters of tech and analytics. There are a lot of opportunities to make valuable connections at conferences.

4. Internal communication

Founding a startup is a grind, but everyone on the team feels the pressure. Help your team be as productive as possible by creating positive internal company relations. Creating an encouraging and respectful company culture will benefit the whole team and decrease the hassle of employee turnover. 

Not sure how to forge positive internal company relations? Here’s what you can do:

  • Communicate! Employees and team members will respect you as the company founder if you can communicate daily tactics and larger goals. You can ensure that everyone is on the same page by hosting a weekly meeting to discuss everyone’s progress and troubleshoot issues. Additionally, consider a messaging tool like Slack which allows your team members to communicate and collaborate with ease. You can also use business texting as an internal communications tool to reach your employees on their phones. 
  • Provide a workspace with positive energy. Whether you offer employees snacks or simply find a clean workspace with lots of natural light, small details can make a big difference. 
  • Create a work structure in which everyone understands their responsibilities. Internal tension can occur when team members don’t understand what is expected of them, so be sure to articulate the duties of each position. 

More values founders internalize

Of course, the best founders internalize a constellation of values that propel them to lead their growing companies through the good and the bad. This infographic emphasizes the top nine personal values the best founders meditate on.

startup values from SMS marketing provider