CASE STUDY

Freshly Picked Shortened the Sales Cycle by 94% with SlickText

As a seasonal small business, it’s vital for Freshly Picked—an orchard providing direct-to-consumer apples and peaches—to reach its customers on the most reliable channel.

Owner Alex Richert knew texting was the best solution, but he noticed his team was spending way too much time sending text alerts and handwriting orders. So, he began seeking an SMS solution that would increase customer loyalty, drive sales, and save work hours.

Photo of a Freshly Picked orchard worker with a basket of apples that were sold through SMS marketing

$15,000

Freshly Picked made $15,000 from its first mass texting campaign powered by SlickText.

20%

After only three weeks with SlickText, Freshly Picked grew their SMS subscriber list by 20%.

$40,000

Company leaders project SlickText could drive up to $40,000 in additional revenue per year.

Use Case

Small Businesses

Business Size

Small

Area of Focus

Mass Texting

The Challenge

Richert’s company previously texted customers twice per year: Once to remind them to place an order and again when their order was ready. This simple strategy worked fine, but he knew he needed to make a change in order to scale.

Richert’s staff sent each text individually, consuming between 40 and 60 hours of valuable staff time.

If a customer placed an order via text, Richert and his team manually wrote it down. Not only was this time consuming, but it proved increasingly difficult to keep track of orders.
Staff had to manually verify and update contact information each time customers picked up their orders. This tedious process led to errors. Transcription mistakes meant losing touch with customers entirely, making it impossible to reach them when the next ordering cycle rolled around.

The Solution

The team knew they wanted to continue leveraging text messaging, but they wanted to find a way to streamline the process. They also needed a way to track messaging history, and SlickText was the answer.

With SlickText, Richert and his team segmented their audience based on order status and location, covering 20 cities across Minnesota, North Dakota, South Dakota, and Tennessee.
When the team arrived on location, they texted everyone on the list, letting them know the timing and location of their apple pick-up.
Each text included a link to their website, which led to a significant increase in web traffic, brand awareness, and sales.

“We came from another text marketing service, but when I came across SlickText, I saw the difference. It was clear and easy to understand the value.”

Alex Richert, Owner of Freshly Picked

The Results

After only three weeks, Freshly Picked increased their SMS subscriber list by 20% with SlickText list growth tools.
Instead of manually recording contact information, Richert’s team now brings a tablet to its fruit stands, allowing customers to input their own information and opt-in for SMS updates.
By reducing the sales cycle from 90 days to 5 days, Richert's team cut their sales time by 94%.
Freshly Picked gained $15,000 in sales with its first mass texting campaign.
Based on this success, the company projected $20,000 to $40,000 in additional sales as a result of implementing SlickText.
According to Richert, “Now that I know what SlickText offers me, it would be impossible for me to contact customers any other way. I didn’t realize the expanded marketing opportunity SlickText provided far beyond sending a simple text. Now that I do, I am sold. As long as I am texting my customers, I will be texting them through SlickText.”

Reach More Customers with SlickText

SlickText is the #1 rated SMS marketing platform. We help businesses connect with their customers through texting. Building on more than a decade of experience, our platform includes all the features you need to create valuable relationships and drive more revenue: personalized mass text messages, automated workflows, team collaboration tools, detailed analytics, enterprise-grade message deliverability, and native integrations to connect SlickText with your other software.

Get Started for Free