CASE STUDY

ZeeMee Multiplied App Downloads by 200x with SlickText

Companies trying to reach Millennials and Gen Z face a troubling fact: Younger audiences don’t check email anymore. This change in communication habits has left many marketers and business leaders scrambling—how do you connect with someone who won’t even open your emails?

For ZeeMee, a community-building app for college students, answering this question was urgent. They needed a communication channel that would actually engage their college-age audience—so they turned to texting.

Photo of college students checking SMS alerts and downloading the ZeeMee app

20%

ZeeMee achieves a 20% conversion rate on app downloads with SlickText.

200x

Since moving to text marketing, ZeeMee’s results are 200x better than email marketing.

600

For every 10,000 texts delivered, ZeeMee receives 600 genuine replies from students.

Use Case

Schools & Student Life

Business Size

Medium

Area of Focus

List Growth

The Challenge

ZeeMee works with colleges and universities to invite accepted students to join their online community. Here, they can find information about housing and campus events, plus, they can connect with their counselors about coursework or other questions.

ZeeMee privately invites students to join the app by sending a link. The challenge was letting students know they had been approved to join. When they first launched, they tried sending emails.

“Gen Z is 100% over email. The only response you get on email is people saying ‘unsubscribe me.’ That’s if they don’t click the link on the bottom to do it themselves.” - Adam Metcalf, ZeeMee Founder

When ZeeMee relied on emailed links, only about 0.1% of students were downloading ZeeMee—a discouraging number for any business. Metcalf knew he needed to find a way to reach college students through their preferred means of contact.

The Solution

Metcalf began searching for a mass texting service, and SlickText’s user-friendly platform was the perfect solution.

ZeeMee found SlickText easy to use and scale, onboarding teammates in only five minutes.
According to Metcalf, “It doesn’t matter who you are, you can log into SlickText and figure this out. It’s that simple. The team was fantastic to work with.”
ZeeMee employees realized that today’s generation of college students expect ease and immediacy, and texting is the best way to meet those expectations.

“It doesn’t matter who you are, you can log into SlickText and figure this out. It’s that simple. The team was fantastic to work with.”

Adam Metcalf, ZeeMee Founder

The Results

Metcalf and the ZeeMee team found texting so powerful they have completely abandoned email as a contact method for Gen Z.

Before switching to SlickText, the download rate for ZeeMee was 0.1%. Now, it’s 20%.
Instead of emailed requests to unsubscribe, the ZeeMee team now receives genuine text responses from students. For every 10,000 texts they deliver, they receive 600 direct replies with questions from students.
With SlickText outperforming the prior email method by 200x, the ZeeMee team says they will never go back to email. ZeeMee founder Adam Metcalf says, “Texting is our proven, main source of outreach and the best way to drive user adoption for the app.”

Increase Engagement with SlickText

SlickText is the #1 rated SMS marketing platform. We help businesses connect with their customers through texting. Building on more than a decade of experience, our platform includes all the features you need to create valuable relationships and drive more revenue: personalized mass text messages, automated workflows, team collaboration tools, detailed analytics, enterprise-grade message deliverability, and native integrations to connect SlickText with your other software.

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