CASE STUDY

Pola Marketing Achieved 9x ROI with SMS Marketing

Casual, two-way customer interaction methods like text messaging are becoming a marketing norm as companies adapt messaging to connect better with customers. Yet, some companies are still nervous about taking that leap.

That’s something Pola Marketing’s sales manager, Austin Smith, has seen firsthand in his marketing work using Facebook. “A lot of brands still want to keep everything very corporate. And you have to explain to them that the corporate stuff doesn’t win,” he said. “Breaking it down and communicating with people how they're used to being communicated with—that's what works.”

Making marketing work is what Pola Marketing is all about. Their clientele, including brands like Mission Foods and Clark’s Nutrition, depend on their expertise and tools to attract broader audiences, convert customers, and increase ROI from marketing campaigns. Introducing text messaging into the mix was a strategic step in doing just that.

Photo of marketing agency professionals working to grow their clients' businesses with texting

82%

Pola Marketing increased the average order value for a grocery chain by 82% with texting.

9x

Using only Facebook and SlickText, Pola Marketing achieved a 9x ROI on marketing campaigns.

$83

On average, SMS subscribers spend $83 per order—$37 more than nonsubscribers.

Use Case

Agencies

Business Size

Small

Area of Focus

Mass Texting

The Challenge

Pola Marketing focuses a majority of their marketing efforts on Facebook, using ads to reach new customers for their clients and Messenger to get opt-in information for further marketing contact. The company has seen many respondents willing to share contact information like emails and phone numbers through Messenger.

While their system worked well, Smith wanted to increase customer engagement and drive up average purchase size. He knew text messaging would be an excellent addition to his arsenal.

That kicked off Pola Marketing’s search for a text marketing platform. This platform would need to integrate seamlessly with its current systems, including Facebook Messenger.

“SlickText integrates so well, and it's so easy to plug and play.”

Austin Smith, Sales Manager at Pola Marketing

The Solution

Pola Marketing discovered SlickText through a Facebook ad. Smith began with the free version and quickly upgraded.

SlickText supported Smith in launching SMS marketing for his clients:

SlickText easily integrated with the rest of the Pola Marketing tech stack.
Pola Marketing used the built-in web form templates to start acquiring opt-ins for clients.
With SlickText lists and segments, Pola Marketing could target subscribers based on dietary preferences, sending separate campaigns to vegetarians and meat eaters.
According to Smith, “the grocery store industry flipped out” when they saw what was possible with SlickText.

The Results

Pola Marketing introduced targeted text messaging to its grocery store clients, sending personalized messages based on dietary preferences.
Using Facebook and SlickText, Pola Marketing generated a 9x return on marketing for California grocery chain Clark’s Nutrition.
With SlickText campaigns, Pola Marketing grew its client’s average order value from $46 to $83.87—an 82% increase.

Grow Your Agency with SlickText

SlickText is the #1 rated SMS marketing platform. We help businesses connect with their customers through texting. Building on more than a decade of experience, our platform includes all the features you need to create valuable relationships and drive more revenue: personalized mass text messages, automated workflows, team collaboration tools, detailed analytics, enterprise-grade message deliverability, and native integrations to connect SlickText with your other software.

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