Auto-replies, also known as SMS autoresponders, are customizable text messages that automatically send back to a subscriber when they join your SMS marketing program. All good auto replies contain these four key components.
When someone subscribes to your SMS marketing list, they're allowing you to send text blasts to them whenever you want. Furthermore, they're letting you do so through an incredibly personal source of communication that's normally reserved for friends and family.
There should be an incentive in return for them letting you into their world and that's that "something of value". This is that hook that gets your customers to join in the first place. Because it's an incentive, it should be something you communicate verbally and make apparent on any materials you have announcing your text program. That's the next thing you'll want to include in your auto-reply. An example of a "hook" might be "Show this text for a free burger with the purchase of a 32OZ drink."
Let customers know how many times per month you'll be texting them. Not only should this be in your auto reply, it should also be on all your materials that announce your SMS text promotions. Including your frequency, or number of times per month you'll be getting in touch, gives subscribers peace of mind. An example of how you can communicate your campaign frequency might be "Receive up to 4 msgs/month." Sometimes you may find yourself crunched for character space in longer auto-replies, so shortening that up might be "4 msgs/month."
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