When choosing a keyword for your SMS marketing program, keep it simple. A keyword, or "textword" as we say at SlickText, is a unique word or phrase that people text to a shortcode to join your SMS list. Here are a handful of things to keep in mind when selecting your keyword.
The simpler, the better. It should be something people see once and remember. Also, because one on one verbal requests help you grow your SMS marketing list, a simple keyword helps employees quickly and easily let customers know how to join.
Some customers ask, "Can keyword(s) be more than one word"? The answer is yes. Although it complicates the signup process, you can use 2 or more words. Referencing our previous example, what's easier to remember? "BOBS BURGERS" or "BURGERS?" Or better yet, just "BOBS." The shorter, the better. You'll also be surprised at how many people will try to join your SMS marketing list by trying "BOBSBURGERS" without a space. Two or more words adds a small level of complication that's avoidable.
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