The SMS Marketing Guidebook

SMS Marketing Guidebook Cover

SMS marketing is quickly becoming one of the world's most popular digital marketing methods today. Because people are glued to their phones and always read their text messages, it's a no-brainer why the statistics around text messaging are so impressive.

If you're reading this, it means that you have at least some interest in either exploring text messaging as a new marketing channel or looking to sharpen your skills. You're in the right place as this SMS marketing guide breaks it all down. We'll walk you through each component of how SMS works and how to get the best return on your investment. At a high level, here's what you can expect to learn…

A General Overview of SMS Marketing

We'll cover what text message marketing is, why it's an important part of any marketer's strategy, and some basic statistics. We'll also talk about why it's 100% permission based and how that impacts both you and your customers.

Basic Knowledge of SMS Marketing

Here we touch on the core building blocks that are used to create the most basic of text marketing programs. From keywords and SMS short codes to spam and use cases, we'll touch on the basic pieces anyone needs to launch their own marketing program with SMS.

How to Set Up a Basic Text Program

You'll learn how to set up basic keywords and auto replies that people can use to opt into your SMS marketing programs. We'll cover how to choose the right keywords and proper wording for your auto replies. Additionally we'll review some best practices for SMS marketing that you should be following.

Sending High Quality Campaigns

We'll teach you what makes a good SMS marketing campaign. You'll learn how to create value, what great calls to action are made of, and review examples of A+ campaigns. We'll also review how to measure your success and calculate ROI.

If you are exploring your options regarding online texting services, we'd encourage you to sign up for a free plan and put our software through its paces. We understand that you'll likely have questions so please don't hesitate to reach out with questions. Furthermore, if you have any feedback or clarifying questions regarding any of the content in this SMS marketing guide, feel free to ask. Happy reading!

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