SlickText

Survey: Chances Are, Your Employees Aren’t Reading Your Emails

Updated April 22, 2024

Ever feel like no matter how well you word corporate emails, you just can’t get the message across? There’s a good reason for that: new workplace communication statistics show 60.8% of respondents ignore emails in the workplace.

Most employees feel overwhelmed by their email inbox at some point in their careers. As an HR professional, this presents a particularly tricky situation. It’s hard to improve employee work satisfaction and workplace culture if your main way of contacting your staff is through email — something that burdens people to the point they don’t want to check it.

Fortunately, email isn’t the only way to contact your employees. In many situations, it’s not even the method they prefer the most. Here’s what we discovered about email in the workplace and statistics on communication. 

Key Findings on Email in the Workplace

About 1 in 2 employees say fewer emails means more happiness

As an HR professional, you’re probably always trying new ways to increase workplace satisfaction. Whether that’s theme days, team challenges, or great snacks in the break room, chances are you’ve tried it all. But have you thought of simply implementing ways to reduce inbox clutter for your employees? Our statistics on communication found that 47.7% of respondents said that would help. Almost half your workforce would be happier at work with just a small change.

Action steps to take

How can you help reduce workplace emails?

2 in 5 employees ignore HR emails in the workplace

Even though emails from the HR department are important to ensure internal processes and procedures run smoothly, 34% of workers who responded to our survey said they sometimes ignore them. When combined with the 5.7% of respondents who said they always ignore HR emails, this could mean that about 40% of employees aren’t reading your text blasts.
In addition to that, we surveyed employees to find out how often they ignore any email that comes into their inbox (whether HR or another sender). Almost half (45.6%) of respondents said they occasionally ignore emails at work, 12.4% said they often ignore emails at work and 2.8% said they always ignore emails at work. In total, 60.8% of respondents said they are ignoring at least some emails in their inbox.

Action steps to take 

How can you make sure important HR messages are actually getting across to employees?

Only about 1 in 10 employees always check their email after hours

Few people enjoy working in the evenings or early mornings, but sometimes there are reminders or notifications that need to be sent to prepare employees for the next work day. These could include emergency alerts, weather warnings, major announcements, or reminders.

Our statistics on communication showed only 11.9% of respondents always check their email after work hours. While 19% said they often check their email after work, the majority of people, 39.1%, said they only occasionally check email after hours. In addition to that, 30% of respondents said they never check their email after they’re done for the day. If you need to get an important message across after employees are off the clock, email might be a risk — especially when you consider that text messages have a 98% open rate

Action steps to take

Any message you send after hours that needs to be read before the next work day is probably important. Here are some ways to make sure it doesn’t get missed.

43.9% of respondents prefer text notifications in emergencies

You don’t want to wait for disaster to strike before you discover that your emergency communication strategy isn’t as smooth as it could be. Whether it’s a weather event, dangerous scenario, or even a burst pipe, if you need to get the word out immediately to your staff, you’ll need to use a form of communication that reaches them instantly. When we asked workers what the best way to contact them in an emergency is, 43.9% said using a text blast service would be optimal.

Just in case you think it’s only millennials who text, the ratio for people who wanted a text message versus a phone call or email was even higher when we separated the age groups. Our statistics on communication found that among our respondents aged 18-34, 41.85% preferred text message emergency alerts. A full 48.85% of 35-44-year-olds preferred to be texted about emergencies at work and 44.57% of workers aged 45-54 wanted a text.

Action steps to take

Here’s how you can get employees set up to receive emergency text alerts from you:

Send Mass Texts with SlickText

Ready to substitute mass texting for email in the workplace? Get started today with a free trial, and get in touch with our team if you have any questions.

 

Survey Methodology:

Results for this survey were conducted online via Pollfish, collecting over 1,000 responses on May 22, 2019. Respondents were based in the United States and employed for wages.