SMS Marketing Program Types

SMS Marketing Compliance Guide

Recurring vs. One Off Programs

When working towards becoming 100% compliant, you must first ask yourself this question: is my program recurring? If you're firing out more than one message to mobile subscribers, you're definitely running a recurring program.

On the other hand, if you only plan on sending one message to each subscriber, you are running a one off program. Subscribers might enter their number on a website to receive one message, or they'll text in for a one time informational message.

Now, assuming we haven't lost you yet, keep reading to determine what standards you must follow for your recurring or one off SMS program.

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