SMS Marketing Program Types
SMS Marketing Compliance Guide
Recurring vs. One Off Programs
When working towards becoming 100% compliant, you must first ask yourself this question: is my program recurring? If you're firing out more than one message to mobile subscribers, you're definitely running a recurring program.
On the other hand, if you only plan on sending one message to each subscriber, you are running a one off program. Subscribers might enter their number on a website to receive one message, or they'll text in for a one time informational message.
Now, assuming we haven't lost you yet, keep reading to determine what standards you must follow for your recurring or one off SMS program.
