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    Learn the 8 core best practices for SMS marketing and mass text messaging.

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Recurring vs. One Off Programs

When working towards becoming 100% compliant, you must first ask yourself this question: is my program recurring? If you're firing out more than one bulk SMS to mobile subscribers, you're definitely running a recurring program.

On the other hand, if you only plan on sending one message to each subscriber, you are running a one off program. Subscribers might enter their number on a website to receive one message, or they'll text in for a one time informational message.

Now, assuming we haven't lost you yet, keep reading to determine what standards you must follow for your recurring or one off SMS program.

Ready to give text marketing a try?

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