Text Marketing for Salons & Spas

Text marketing helps salons and spas strengthen relationships with regular clientele, organize appointments, and promote product discounts.

text marketing and sms marketing for salons and spas

Does the term text marketing overwhelm you? It shouldn't. You don't have to be a marketing master to experience SMS success. We work with hundreds of salons nationwide, and help them use texting to build a loyal client base. Our SMS marketing software is simple to set up and easy to use. It just may be the next big growth driver for your business.

How Text Marketing Works

The Keyword

Kick things off by selecting a unique keyword that represents your business. This keyword can be the name of your spa, product, service, or any other unique identifier. Ideally, you want to make sure it's simple and easy to remember. This will produce the highest amount of new opt ins.

For example, let's say you own a salon in downtown Chicago called Verde Spa. You might want to reserve the word VERDE. This is your business name, and for all intents and purposes, rather unique. It's also easy to spell and remember. To join your SMS marketing list, clients will text the word VERDE to 31996.

The Auto Reply

After opting in, your clients will receive an automated response. This message is formally known as the auto reply or "SMS autoresponder". It includes a confirmation of subscription, opt in offer details, and compliance statement. An auto reply for Verde Spa might look something like this:

Thanks for choosing to receive VIP promotions from Verde Spa! Show this text at your next appointment for $5 off any service, no minimum spend required.

The Offer

In the first week, you gather 122 new opt ins. This text marketing thing might be easier than you thought. But, how do you keep these people on your list, and encourage them to redeem limited time promotions? You give them something they want. Once a week, text out a hand picked offer. Make sure it's something they just can't deny. Discount your most popular services, and watch as business starts rolling in.

Is it starting to make sense? If not, that's totally ok! Below is an easy to understand example.

Example Scenario

Sarah loves doing hair. Seriously, it's her true calling. She owns a local salon called Star Strands. She is the in house color specialist, and she's recruited a team of top level trimmers. Although business is booming, she's having a hard time keeping up with appointment scheduling. It just seems to be cumbersome. The phone rings off the hook, and her stylists are missing opportunities.

She's processing a bayalage color one Tuesday afternoon, and notices her client seems to be distracted on her phone. She keeps hearing new text notifications, and all the sudden; inspiration strikes. What if Sarah kept up with her clientele via text? Sure, she could still use Facebook to promote certain services; but text could be reserved for the regular VIPs.

Right now, their appointment scheduling and reminder system is out of control. But, if they transition over to text, it will quickly become seamless. Sarah reserves the keyword STAR, and gets to work on promoting her list. She posts flyers in the salon, shares opt in details on Facebook, and verablly invites each individual client to sign up for their mobile rewards and alerts program.

Within the first month, over 80% of her core client base has joined the text marketing list. In addition to appointment reminders, every Thursday, Sarah hops into her Slick Text dashboard and fires out a weekly promo. Usually it's something simple, like $5 off a cut and color; but it truly makes a difference. She's even set up a few hands-off features that allow her to send automatic text messages with no additional effort. Her ROI is through the roof.

How Will SMS Grow Your Salon?

Let's consider these three well known facts.

  • People want to look their best.
  • Clients want to be rewarded for their loyal patronage.
  • Everyone reads text messages.

What happens when you take these truths into consideration? You have an opportunity to reward loyal clients with mobile offers, and keep appointments organized via daily text alerts.

Text marketing does wonders for salon owners. Customers who follow our guidelines are noticing:

  • Increased foot traffic
  • Better offer redemption
  • Strengthened brand awareness
  • Heightened client engagement

What do these benefits have in common? Every single one increases revenue.

Why Choose SMS?

Out of all other marketing solutions, what makes texting perfect for salons?

  • Everyone receives and reads texts.
  • Over 90% of all texts are read within the first five minutes of delivery.
  • The average American looks at their cell phone 150+ times a day.
  • 70% of Americans say they would like to receive mobile offers from their favorite businesses.
  • It's extremely cost effective.

These benefits just scratch the surface. Our platform also offers unparalleled customer support, user friendly features, and educational tools that empower you to succeed.

How to Get Started

1. Choose a Unique Keyword

Your keyword must be unique to your business. Don't reserve something that is too generic, like HAIR. Instead, try using your business name, or another phrase that is strongly associated with your salon.

2. Write Your Auto Reply

This text sends to subscribers after they first sign up. Always include a confirmation of subscription and valuable offer. This is important, as people love immediate gratification.

3. Advertise Your List

Provide a valuable opt in incentive. Make your offer so awesome, customers can't say no. Then, promote like crazy. Here's some easy ways to grow your list.

  • Post a text to join photo on Facebook.
  • Send out an email with text to join instructions.
  • Put up in store flyers.
  • Insert a sign-up form on your website.
  • Verbally engage with customers, and ask them to sign up.

4. Text Out Valuable Promos

Because the salon and spa industry encourages personalized relationships, you probably have a good idea of what your clients want. By all means, use this knowledge to deliver valuable promotions.

If your messages offer little to no value, people will unsubscribe. That defeats the whole purpose of SMS marketing. The more people on your list, the more impact your messages have on business growth.

Sample Text Marketing Ideas for Salons

Appointment Reminders

Send out text alerts that remind clients of their scheduled appointment. This reduces no shows, and keeps your daily schedule intact.

Don't forget! You have an appointment tomorrow at 3PM with Marianne at Downtown Cuts.

Birthday Rewards

What's the best way to make your clients keep coming back for more? Go the extra mile. Send them a special birthday treat.

Happy birthday Pam! Stop down today and show this text to claim a free french manicure.

Text to Win Makeover

We guarantee, if you run this promotion, your clients won't be able to resist. You can also use contest as an opportunity to increase brand awareness.

Want to win a free Mother's Day makeover? Text MAKEME to 31996, and enter for a chance to win a full transformation, valued at $390.

Mobile Coupons

Mobile coupons are a very common and easy way to create repeat customers.

MMS marketing for salonsHappy Friday! This weekend only, we're running 25% off of ALL our haircare and nail products! Don't miss out. Show this text to get the deal!

Fill Appointment Gaps

Has a client ever cancelled on you? Make up for that empty slot!

We have an unexpected appointment slot open today between 2 and 3 PM. Call us to reserve this spot and get 20% off!

New Product or Service Alerts

Inform your clients about new products or services you're offering.

We've just received a new fresh order of Paul Mitchell hair care products this afternoon. Lot's of great items. Come check out what's new!

Testimonials from Our Customers

"I love how personal it is!"

I own a small town salon, and I am always nervous about trying new marketing tricks. This one is a no brainer! I love how I can personalize my campaigns to include first name and more. Thanks Slick!

Sandy J. - All the Trimmings Salon
"They don't leave you hanging!"

I've tried text marketing before, but the other service I was using never responded to my emails. Bobby at Slick has been super helpful in assisting me with account setup and campaign creation!

Michelle. - Eastside Salon and Spa

Helpful Text Messaging Resources for Salons

Want to dig in some more? That's awesome! Here are our very best resources for you. Consume these and consider yourself halfway to becoming a text marketing expert!

Final Thoughts

Hopefully, this seems doable! Remember, text marketing isn't this super complicated tactic. It's made for small business owners just like you.

Don't put off your business growth. Hop on the texting bandwagon and sign up for your free plan today.

P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the entire process, and give you personalized recommendations.

Get started with text marketing
for your salon today!

We're here to help you through anything you need to get started.

You're in excellent hands. We work with some of the world's greatest companies.

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