Text Marketing for Retail Stores

Text marketing for retail stores helps strengthen brand loyalty, promote top of mind awareness, and ultimately; increase sales.

text marketing and sms marketing for retail stores

Let's talk about the good old fashioned laws of supply and demand. Every business owner knows that without demand, you don't have a business.

On top of this, the supply must keep up with the demand, or else customers will shop with the competition. So how exactly do you ensure there's a demand for your supply? Text marketing.

How Text Marketing Works

The Keyword

You, the business owner, selects a keyword. This keyword is a word, two words, or phrase that represents your business. Your keyword is unique to your business. Retail customers text your keyword to a short code phone number. This is how they join your list. Another phrase for joining? Opting in. One new opt in means one new subscriber.

For example, let's say you own a local bike shop downtown. You get tons of foot traffic on the daily, but struggle to gather repeat business. You want to give text marketing a try, so you reserve the keyword BIKE. When customers want to join your VIP text club, they text the word BIKE to 31996. From that point on, you can fire out exclusive offers that encourage repeat business.

The Auto Reply

After joining your list, customers receive an automated text back explaining the details of their subscription. This message is called an auto reply. An auto reply for Stan's Bike Shop might look like this.


Thanks for signing up to receive weekly deals from Stan's Bike Shop! Show this text for $5 off your next tune up, and stay tuned for great deals!

The Offer

Let's say over the next two weeks you gather 370 qualified subscribers. That's awesome news! Now what? Remember, these customers joined under the promise that they'd receive exclusive mobile deals. Don't let them down. We love seeing what our innovative retail customers do with text marketing. This takes form in mobile coupon codes, product launches, VIP events, and more. All of these campaigns are considered offers.

Having a hard time grasping the whole text marketing concept? Here's a great example.

Example Scenario

Sarah just opened up her first boutique. She's makes little girl's tutus, and she finally can afford her own storefront. Granted, it's only 600 square feet, but it's a start! She's super excited, and can't wait for her business to grow. Her friends and family are supportive of this new career path. They're pushing her to have a grand opening event.

One day she's talking to her younger sister, Rachel. Her sister suggests using an SMS marketing service to connect with her customers. Sarah's reaction: "Wait... I can text my customers?" Rachel works for a text marketing provider. She understands the rules of this permission based marketing tactic. Rachel briefs her on the basics. Sarah heads over to SlickText.com, and signs up for the free plan.

The next day, she prints up flyers for her store. On the flyer, she types out opt in details, as well as a special sign up incentive. Every customer who joins gets an instant $10 off their purchase.

In the first 3 days, she has 75 walk ins join her text marketing list. She's thrilled, so she heads on over to Facebook and promotes her list there too! Before you know it, she's up to 272 opt ins. Not bad for a small, local business.

The best part? When she fires out mobile offers, 80% of the tutu moms claim the discount. This grows her business, and helps Sarah reward her loyal shoppers.

How Will SMS Grow Your Business?

Let's start off with these three common truths.

  • People love to shop.
  • People love saving money.
  • Everyone reads their texts.

Text marketing is doing wonders for our customers. Retail store owners who follow our guidelines observe the following.

  • Increased foot traffic
  • Increased offer redemption
  • Heightened brand awareness
  • Strengthened customer engagement

What do these benefits have in common? Every single one increases revenue.

Why Choose SMS?

Out of all other marketing solutions, what makes texting perfect for retail stores?

  • Everyone can receive texts.
  • Over 90% of all texts are read within the first 5 minutes.
  • The average American looks at their cell phone 150+ times a day.
  • 70% of Americans want to receive mobile offers from their favorite businesses.
  • It's perfect for the business owner on a budget. At just pennies per text, it's cost effective.

These benefits just scratch the surface. Our platform also offers unparalleled customer support, innovative features, and educational tools that empower you to succeed.

How to Get Started

1. Choose Your Keyword

Your keyword must be simple and easy to remember. Above all else, it must also be unique to your business. For example, if you're the marketing manager at Susie's Christmas Gifts, you might reserve SUSIE or SUSIESGIFTS.

2. Write Your Auto Reply

This is the automated text message that fires out to new subscribers after opting in. In this message, you must include confirmation of subscription, your opt in offer, and a compliance statement.

3. Grow Your List

Provide a valuable opt in incentive. Make your offer so awesome, customers can't say no. Then, promote like crazy. Here's some easy ways to grow your list.

  • Post a text to join graphic on Facebook.
  • Send out an email with opt in instructions.
  • Put up in store flyers.
  • Insert a sign-up widget on your website.
  • Verbally engage with customers, and ask them to sign up.

4. Send Out Irresistible Promos

This is gonna take a bit of collective thinking on your end. Gather up employees, and make a list of what you think your subscribers want.

If your messages offer little to no value, people will opt out. That stinks for you, as it defeats the entire point of text marketing. The more subscribers on your list, the more impact your messages have on sales.

Sample Text Marketing Campaigns for Retail Stores

Product Launches

Want to create some buzz around a new line or product launch? Fire out one text message that offers early bird access, a sneak peek, or a special discount. Treat your text marketing subscribers like VIPs, and offer redemption will increase.

Want a sneak peek at our Fall 2016 collection? Stop in today from 1-3PM and show this text for backroom access to our latest line.

Limited Time Mobile Coupons

This is one of the most common ways retail stores use text marketing. You can increase sales and daily foot traffic with one text campaign that pushes a specific promotion.

We're running an early bird special on our Spring 2016 collection! Stop in today or tomorrow, and show this text for $25 off your $100 or more.

New Product Alerts

Let your customers know when you get new and exciting products in stock.

We've just received all of our new spring gear this morning here at Uptown Sporting Goods and it's AWESOME! Stop in and check out some of the new products this weekend!

Annual Blowouts

It's no secret, Black Friday is one of the biggest shopping days of the year. Why not encourage more traffic with a text marketing campaign that knocks your customers socks off?

It's time to shop! Black Friday Sales include 80% off all clearance and $5 bag sale. You won't want to miss these deals - all locations opens at 2AM.

Helpful Text Messaging Resources for Retail Stores

Want to dig in some more? That's awesome! Here are our very best resources for you. Consume these and consider yourself halfway to becoming a text marketing expert!

Final Thoughts

Do you see now why we're beyond obsessed with SMS? The open rate mixed with the opportunity for immediate gratification makes it one of the best marketing tactics around. Just remember: always focus on providing exclusive, high value offers. The rest will take care of itself.

Don't put off your business growth. Hop on the texting bandwagon and sign up for your free plan today.

P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the entire process, and give you personalized recommendations.

Get started with text marketing for your retail store today!

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