Text Messaging for Marketing Agencies
Make sure your marketing agency stays on the cutting edge of new trends. Let text messaging help you diversify your client service offerings.
Our marketing agencies love text marketing. Furthermore, we're making sure they love SlickText. We help them enhance their suite of service offerings, and stay on trend with our latest mobile marketing features and techniques. To get more specific, firms using our SMS marketing software to send out exclusive mobile discounts, new product announcements, grow their client's email lists, and run text to win contests.
How Text Marketing Works
For each client, your agency will select a different keyword. You can manage all these keywords under one Slick Text account. Interested customers will then text this keyword to a short code to join your client's list. It really is as easy as it sounds.
For example, let's say you work with a national dress boutique. They sell high end products, and want to collect a list of VIP mobile subscribers. You might reserve the word DRESS, and to join your elite program, buyers would text DRESS to 31996.
The Auto Reply
After joining your list, new VIP mobile subscribers receive an automated text message back confirming their subscription. These are known as SMS autoresponders or "auto replies. In this message, you can also include redemption details for your opt in incentive.
Thanks for joining the Dress Boutique's elite VIP program! Show this text for 30% off your next in store purchase.
You can collect an SMS list the size of Texas. But, if you're not regularly sending out irresistible promos, your subscribers will eventually opt out. So, keep an eye on your mobile offers. Make sure they're appealing to the subscriber. On top of that, they must be exclusive to your SMS marketing list. Don't duplicate offers across platforms.
Having a hard time grasping the whole text marketing concept? Here's a great example.
Distinguishing your business in the agency space isn't easy, that's for sure. Mark Up Branding has been having a hard time growing their new firm. They're located in the heart of downtown Brooklyn, but let's put it this way; there are 30+ agencies within a ten mile radius. Jeff Stone, the founder and CEO, is looking for a competitive advantage.
One afternoon, he stops by a local pub for a burger and brew. There's a table tent sitting on the bar that reads, "Text STOUT to 31996 for $2 off your first brew." Suddenly, it all seems very clear. What if Jeff's agency added text marketing to their mix? After all, they do work with dozens of restaurants in the city. This would be a great way to quickly grow their accounts.
Sure enough, text marketing is the answer. Mark Up Branding designs table tents, in store flyers, and branded coasters for their restaurant clients. Collectively, their clients collect 1,284 opt ins within the first week of implementation.
Word spreads, and their agency starts to grow. Brooklyn restaurants want to work with Mark Up Branding because of their innovative and "next level" methods.
How Will SMS Grow Your Business?
Let's start off with these three common truths.
- Business owners want results for their marketing spend.
- Customers want to save money.
- Everyone reads their text messages.
Text marketing is doing wonders for our customers. Marketing agencies who follow our guidelines observe the following in their client accounts.
- Increased traffic
- Increased offer redemption
- Heightened brand awareness
- Strengthened customer engagement
What do these benefits have in common? Every single one increases revenue.
Why Choose SMS?
Out of all other marketing solutions, what makes texting perfect for marketing agencies?
- Everyone receives texts.
- Over 90% of all texts are read within the first 5 minutes.
- The average American looks at their cell phone 150+ times a day.
- 70% of Americans want to receive mobile offers from their favorite businesses.
- At just pennies per text, it's cost effective, and therefore; an easy sell.
These benefits just scratch the surface. Our platform also offers unparalleled customer support, innovative features, and educational tools that empower you to succeed.
How to Get Started
1. Select a Keyword
If you work at a marketing agency, you want to choose at least one keyword for each client. It must be simple and unique to their business. Make sure it's easy to spell and remember. If it's too complicated, people won't opt in.
2. Compose Your Auto Reply
Your auto reply automatically gets sent to subscribers after they opt in to your list. This confirms their subscription and also includes redemption details for your opt in incentive. Keep it short and sweet.
3. Promote Your List
Want to grow your list? First, you have to promote your opt in incentive. If people don't know about that, your list simply won't grow. Try the following list growth techniques.
- Post a text to join graphic on social media.
- Fire out an email with opt in instructions.
- Tack up in store flyers.
- Insert a sign-up widget on your website.
- Verbally engage with customers, and ask them to sign up.
4. Send Out Irresistible Promos
Just like anything else, you've got to keep the people entertained. What do we mean by that? Regularly fire out high value offers. Keep your client's happy with a growing SMS marketing list that offers a great return.
If you fail to do so, people will quickly opt out of your list. This will result in low offer redemption rates, and ultimately; cause you to question your SMS efforts.
Sample Text Message Ideas for Marketing Agencies
Help Select a Textword
When reselling our service, you can select and manage multiple textwords under one account. For example, if you work with a dress boutique, you may reserve the textword DRESS. The auto reply would then look like something on your right.
Thanks for joining the Mistique VIP text list! Stay tuned for great deals, alerts and more. Show this text for 15% off your next in-store purchase. 4msgs/month. Reply STOP to cancel, HELP for help. Msg&Data rates may apply. Terms: bit.ly/QfMo1z
Set Up Drip Campaigns
Our drip campaign feature allows you to scheduled automated campaigns for a set period of time after initial opt in.
Thanks for being a loyal shopper! You've been on our VIP text list for 90 days now, and we want to show our appreciation. Enter 90DAYS at checkout for 20% off your next order.
Promoting a product launch party? How about a grand opening? Keep text marketing subscribers in the loop with a quick reminder.
We're so excited to announce our grand opening! You're invited to our exclusive launch tomorrow night at 830PM. Show this text for one complimentary cocktail.
Run a Contest
Running a text contest builds your text marketing list and rewards your customers for their continuing loyalty.
You did it! You entered to win a FREE 58" flat screen TV. We'll be announcing the winners tomorrow at 7 PM.
On the agency end, you can use text marketing to remind clients of weekly or monthly reviews.
Don't forget our meeting today at 1230PM in the East Office. Look forward to reviewing your growth!
Testimonials from Our Customers
My favorite thing about Slick Text is the great customer service. They have been dedicated to making sure that I understand not just the basics of the program but also many of the nuances and tips to create successful text message marketing campaigns to serve my clients better.
Helpful Resources for Marketing Agencies
Want to dig in some more? That's awesome! Here are our very best resources for you. Consume these and consider yourself halfway to becoming a text marketing expert!
- SMS Marketing Learning Center
- Beginner's Guide to SMS Marketing for Marketing Agencies
- Text Marketing Best Practices for Marketing Agencies
With our vast suite of features, our text marketing service is your best bet for delivering top notch results to your clients. Whether your clients are small businesses or Fortune 500 companies, we work with them all and boast an infrastructure that's both scaleable and reliable.
Don't put off your agency growth. Hop on the texting train and sign up for your free plan today.
P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the entire process, and give you personalized recommendations.