Sending group text messages is simple and easy to do without any technical background. You can be up and running in as little as just a few minutes. Here's how to start creating and sending group texts of your own...
In order to opt-in to your group texting list, recipients will text a word or phrase to your short code. This is referred to as a textword. Every textword you create is a new list of subscribers. It's up to you how many textwords you want to create. You could create many or stick with one that you segment into different sub-lists based on specific data.
If it's your first time sending group texts and you don't have subscribers, you can build your list by asking newcomers to opt-in. If you've built a text list previously with a different service or have collected numbers in the past, you can import those people who have already subscribed as long as you have some sort of record that these numbers have opted in. Remember, to remain legally compliant each person on your list must have explicitly opted in to receiving your group texts.
Group texting is an efficient way to communicate with audiences of any size. See why businesses, nonprofits and organizations of all sizes are relying more and more on group text messaging services to reach their audiences.
Today's best marketing strategies are built on diversifying content through different channels. Text messages are one form of communication people are actually paying attention to. While open rates for email might be dropping, around 98% of group text messages are opened and read within minutes of being received. Create a marketing plan that people will actually engage with and inspire your audience to action with a well crafted group texting strategy.
If you're creating an emergency communication plan you know how important it is to be able to get your message out quickly. Whether your emergency involves a natural disaster, gas leak, fire or active shooter, you'll want a simple way to communicate instantly. More and more organizations are implementing group text messaging into their plans for this very reason. An easy-to-use platform means you can streamline emergency responses, cut down on confusion and help create safety during high-stakes situations.
Employees get a lot of email nowadays and can sometimes tune out important mass emails. Well-intentioned initiatives and crucial reminders can go unopened. No matter how helpful your latest resources or programs are, they're of no use if employees don't open their emails to read about them. Group texting helps you reach your employees where they won't ignore you—on their phones. Get your message out loud and clear.
Group text messaging is federally regulated via the Telephone Consumer Protection Act (TCPA). There are also regulatory bodies such as the CTIA and MMA which lay out detailed guidelines to ensure people stay compliant. They set forth the best practices that guide things like what constitutes opt-in consent and the types of content you can send via group text. While it's not that complicated, compliance really boils down to a couple things; making sure people have opted into receiving your texts and not sending message content that violates carrier guidelines.
For example, you cannot send group texts to people just because they've done business with you. They must explicitly opt in. Additionally, regarding content, you can't send text messages that contain violence, are related to illegal drug use, have adult material, contains profanities, hate speech or are in other ways deemed inappropriate. We're experts at compliance and can walk you through the do's and dont's to make sure you're good in this area. You can learn more now by checking out our SMS Compliance Guide.
Not totally sure what a group texting service is all about? Here are common questions that we get most often.