Why You Should Be Using Website Popups: 5 Customer Success Stories

Updated February 3rd, 2023

Looking for a simple way to grow your marketing list and turn one-time visitors into loyal subscribers? Website popups are the answer. 

Website popups, or opt-in forms that appear on your web page, can be shown based on timing and visitor behavior, like placing an item in a cart or launching the homepage of your site. 

With website popups, you don’t have to wait until checkout to collect customer info. Instead, you can reach people the second they visit your site. Not only does this immediate engagement offer a significant boost in conversion potential and overall list growth, but also the ability to influence buying behavior — both immediately and in the future. 

Check out how SlickText customers have had success with their website popups, and learn more about getting started today.

What Is a Website Popup, & What Can It Be Used For?

If you use the internet in any capacity, you’ve probably encountered popups more times than you can count. Most often, they’ll greet you as soon as you load into a webpage, offering a certain percentage off or freebie in exchange for joining a subscriber list. But there are many other triggers, including inactivity, scrolling, or a certain action. 

While website popups previously had a subpar reputation for being somewhat intrusive, they’re in the midst comeback — thanks in part to the rise in popularity of e-commerce after COVID-19.

Wondering how you can use a website popup? With SlickText, you can create custom fields to collect customer information the second they land on your site, including:

• Names
• Locations
• Contact information
• Birthdays
• Interests
• And more

Once you collect this information, you can start incorporating it into your mass text messages to customers. Need website popup examples? We offer a library of pre-built designs to choose from to help you get started.

Website Popup Customer Success

Since launching our popups in April of 2022, SlickText customers have already seen impressive results. 

A few highlights include:

• In a 14-day span, 92% of a women’s fashion boutique’s new subscribers were from their website popup. This translates to 113 new subscribers that came directly from the popup.

• In a 9-day span, 100% of a nutrition provider’s new subscribers — 196 in total — were from their website popup. Before they went live with their popup, they only had 11 new subscribers

• Within a month, an e-commerce clothing brand gained over 1,400 new subscribers after implementing popups, accounting for 43% of their new subscribers. Three months after implementation, that number almost tripled to 4,000 — all from their popups. 

• After just two days with popups active, a barcade reported 30 new subscribers as a result of implementation. 

• Within 30 minutes of implementation, a jewelry store’s popups generated 87 new subscribers. 

Creating a Website Popup with SlickText

With SlickText, website popup implementation, operation, and tracking is quick and easy, whether you’re a novice or pro.

Our tools are the ideal combination of straightforward but powerful, giving you full control to customize to your heart’s content. In addition to our collection of pre-built templates to choose from, the drag-and-drop interface further simplifies the building process. If you’re feeling confident about your design skills, then you can easily create your own popup from scratch. 

No matter your use case, all of SlickText’s popups are:

• Fully brandable: We make it easy to coordinate with your branding guidelines, thanks to personalization options for your color scheme, form fields, imagery, and more.
• Customizable: Aside from changing the design, you can also configure when your popup shows up and after what triggers. Plus, you can create your own fields to collect whatever data you’re looking for. 
• Carrier And TCPA Compliant: Compliance is our middle name. We cover all of the appropriate compliance verbiage, terms & conditions, and double opt-ins that keep your text marketing above board. 
• SEO-friendly: Worried about the impact a popup will have on your SEO? We’ve done some tinkering and optimized our popups to be as SEO-friendly as possible — so you don’t have to worry about any drops in ranking. 
• Optimized for all devices: Whether your visitors are coming from a laptop, a smartphone, a tablet, or any other device, SlickText popups are uniquely optimized to look top-tier across all devices. 

How To Make a Successful Website Popup

So how do you make a website popup that helps grow your subscriber list? Oftentimes, it’s a  strategic combination of design, timing, and the offer you include. 

Here are a few tips on how to make a successful popup. 

• Offer something your visitors actually want to receive

Since website popups do run the risk of annoying your visitors if they get in the way, you need to make sure that what you’re offering is worth any perceived interruption. 

Run through your customer personas, and tailor offers specific to what they need, whether it’s free shipping over a certain amount, a percentage off, or even a free item. 

• Visualize how visitors interact with your site

The timing, trigger, and location of your popup should be strategically planned. At what point in time are visitors most engaged with your content — and might want to see more? When can you present them with an offer so they’re more likely to make a purchase? Should there be a popup for your loyalty program before or after a purchase?

You might consider using analytical tools or heat maps to track time spent on pages and follow link clicks and scrolls. This information can help you maximize the success of popups across your site. 

• Add to your visitors’ experience — don’t take away from it

There’s nothing worse than trying to shop online or read an article, then a popup covers the exact part of the page you’re looking at. If the popup has relevant information or an offer, then that’s no problem. But if it feels too much like spam, then you risk losing out on a purchase or a customer bouncing from your page out of frustration. 

Keep placement, content, and timing in mind, and give visitor’s a clear way to exit out of your popup. 

• Fit design and content to your brand 

A well-crafted popup can make all the difference in your conversion rates. In order to gain as many subscribers as possible, you’ll want your popup to look professional, while also matching the tone of your brand. 

With our drag-and-drop interface, it’s easy to customize your popup with colors, imagery, content, and form fields that fit your brand. If you don’t want to start from scratch, just borrow a design from our library of website popup templates.

Build Your Website Popups with SlickText

Whether you’re prepped to build your own popup or need a little help navigating the process, we’ve got you covered. Our fanatical support team is here to ensure seamless implementation, and we’re happy to offer ongoing assistance, answering any and all questions along the way. 

Get in touch to learn more about our website popup offerings, and start your free SlickText trial today.