[Infographic] Key Components to Digital Marketing in 2023

Updated April 22, 2024

Social media, mobile marketing, and content marketing are tightly connected. In fact, these marketing channels are so deeply interwoven that we like to refer to them as the “digital marketing trio.” It’s hard for marketers to succeed in 2024 without a robust plan that encompasses each strand of this digital marketing trio.

Here at SlickText, we’re focused primarily on SMS marketing — but we know that any business that’s serious about a solid marketing strategy must build a foundation upon several different streams.

This digital marketing infographic sports some impressive stats that will help you to understand exactly why social, content, and mass texting are all important facets of your marketing strategy.

 

4 Major Components of Digital Marketing Infographic

A powerful recipe for digital marketing success includes four components that blend together perfectly to create an online strategy that gets results. Here are the highlights of our marketing strategy infographic.

1. Search Engine Optimization (SEO)

Did you know? 75% of people don’t look past the first page of search results. This is why optimizing all of your online content to rank at the top of the search results is essential. This is what’s known as Search Engine Optimization, or SEO.

When your website ranks at the top of the search engine results page (or SERP), you’ll be in a position to convert the increase in traffic to qualified leads and closed sales.

Here’s how to start optimizing your SEO:

• Create quality content that aligns with reader intent
• Practice good code hygiene and focus on increased page speed
• Improve your site’s navigation for a better user experience
• Earn backlinks from sites that have a high domain authority

2. Social Media Marketing

Did you know 2.3 billion people worldwide use social media? Your organization doesn’t have to be on every social media platform that exists. Determine the best platform to invest in based on your target audience.

In addition to reaching an organic audience, many social platforms allow you to run paid ads to target and reach your ideal customers. Plus, more and more customer interactions are taking place on social media. For example, 70% of survey respondents say they use social media for customer service.

Here’s what to keep in mind about social media marketing:

• Develop a paid and organic social media strategy
• Embrace change; the social media landscape is constantly changing
• Choose to engage on platforms that best match your target demographic

3. Mobile Marketing

Did you know branded text messages have a 98% open rate? People are glued to their phones these days, and it’s essential to have a mobile marketing strategy that reaches your audience where they’re at — in the palms of their hands.

Broadcast messaging is the preferred method of communication for many. In fact, 88% of people surveyed said text was the number one thing they use their phones for, and they use their phones all the time.

Here’s what to know before you jump into SMS marketing:

• Choose an easy-to-use, robust platform that can grow with you as your strategy develops.
• Use a short code for sending text messages. They’re easy to remember, send extremely fast, and are subject to minimal carrier filtering.
• Compliance matters. Stay on top of texting laws. You must be able to show consent to text every person on your list.
• Add value through your texts to maintain a high open rate. Consider using text promotions to maximize engagement.

4. Email Marketing

Did you know email marketing generates $42.00 for every $1.00 spent? Even though emails have declining open rates, they’re still an essential part of a solid digital marketing strategy.

There are more than 4 billion email users, and because you can own your audience’s contact information, four out of five marketers say they’d rather give up on social media than email marketing.

Here’s what to remember about email marketing:

• High-performing emails can be reused on other channels — rewrite them as text messages or social copy.
• Personalization is key to increasing engagement.
• You can send emails regularly — 35% of marketers send their customers emails 3-5 times per week.

Digital Marketing Best Practices

Each digital marketing medium requires you to communicate with your audience in different ways. While you may not need to change much of your copy from platform to platform, the best practices for things like length, timing, and analytics vary.

Here are a few best practices to keep in mind for all of your digital marketing channels, based on the information in our digital marketing infographic.

Search Engine Optimization

1. Keep your keyword(s) front of mind: You should write your blogs and site content with your target keywords in mind, and optimize copy for that keyword. That means including it early in your content, in titles and headings, and at the right density. Overusing your keyword can actually harm your SEO.
2. Optimize your site/page loading time: Site loading speed is one factor that Google openly evaluates as part of its SEO ranking strategy. Make sure you properly compress images, and use themes and loading methods that don’t hinder your site’s efficiency.
3. Track your rankings: Use tools like Google Analytics or Ahrefs to evaluate how your page is performing and make adjustments based on higher-ranked competitors.

Social Media Marketing

1. Develop brand guidelines: No matter which platform you’re posting on, you want your brand voice to be consistent. Will you use the Oxford comma? What about hashtags? How formal/informal of a tone will you take on? This eliminates confusion and ensures that you maintain brand consistency.
2. Build specific strategies for each platform: While you can post the same general content, you’ll need to cater the copy to the platform you’re writing for. You shouldn’t post the exact same thing on LinkedIn as you would on Twitter.
3. Know your audience: If you want engagement on your social platforms, you have to post things that your audience wants to read about. In order to do this, you’ll need to research your current audience and your prospective audience, and create buyer personas for reference.

Mobile Marketing

Check out our best practices guide for more information on SMS marketing.

1. Get permission: People have to knowingly opt in to your list before you’re able to text them. Not only is this a legal requirement, but it’s also necessary for your brand reputation.
2. Don’t send too many messages, and make sure they’re relevant:  Everyone hates getting spam texts. If you blow up your subscribers’ phones, they’re going to opt out of your list. Aim to send around 2-6 messages per month, and provide something valuable in each message — whether it’s a special promotion, a tip or tutorial, or the latest company update.
3. Text during prime hours: Think about the most common times when you check your phone, and schedule your messages to go out at those times. That means avoiding late-night and early-morning texts.

Email Marketing

1. Stay above the fold: Keep the most important, eye-catching information “above the fold.” In other words, readers shouldn’t have to scroll at all to read your main message and a call to action.
2. Test your subject lines: Writing the perfect subject line is an age-old dilemma. While there’s not an exact science, A/B testing can help you find the subject line that gives you the best engagement and open rates. Try including things like names and emojis and see which tests better with your audience.

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