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How text message marketing works

How text marketing works.

SMS marketing, also known as text marketing, is actually pretty simple.

Text Message Marketing - How it works

1. Reserve a keyword.

When you reserve a keyword, it becomes yours. It's unique to your business or organization and is what people can text to 31996 to join your SMS marketing list. Click here to see if your keyword is available.

When someone texts your keyword to 31996, they'll get an instant response back that you can easily customize. We call these messages "auto-replies".

Click here to learn more about auto-replies

How SMS marketing keywords work

2. Grow your list.

In addition to receiving your customized auto-reply, when someone texts your keyword to 31996, they'll also be added to your SMS marketing list.

Now you should promote your list to let people know how they can join. You can create flyers, post info on your website, Facebook, and ask your customers and clients face to face. Maybe even offer them an incentive in your auto-reply for joining your list!

The larger your list gets, the more powerful and effective it will become!

Click here to learn how to grow your text marketing list.
Growing your SMS marketing list

3. Send out your text!

The next time business is slow or you need to get the word out about an event or promotion, just log into your account at SlickText.com and send a text out to your list of subscribers. They'll get it within seconds!

Text marketing mobile coupons

When customers receive your texts, they're prompted to take immediate action, driving traffic to your business exactly when you need it most.

Customers benefit from text marketing because they gain instant access to deals and updates from the businesses like yours that they choose to follow.

To learn more about how to be the most effective with your campaigns, visit our text marketing best practices page.

Sample SMS marketing message

SMS marketing works for many reasons...

One of those reasons is that almost everyone has a cellphone and keeps it within an arm's reach at any point throughout the day! 97% of all texts are also read within the first 5 minutes. If you stop and think about it, that's incredibly powerful all by itself.

SMS marketing is also permission-based. You're only communicating to a highly targeted group of people who really care about your business and what it has to say! Click here to learn more about how SMS marketing leverages the power of permission marketing.

It's also the fastest way to put coupons and special offers into the hands of your customers. With how cost-effective it is, it's pretty much a no brainer!

If you're really interested in learning more about how to get started, check out our SMS marketing guidebook for a set-by-step on how to be successful! We've written it to be very light and right to the point. It's a great resource for getting started!

Get started with text marketing today!

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