A recent study released by Pew Internet Research shared the direct relationship between survey completion and text notifications regarding these surveys. According to these statistics, email only survey notifications garnered a lower response rate. Pew states that, “on average, panelists in the email and text group completed the survey earlier than those in the email-only group.”
This study also suggests that SMS notifications lead to more surveys completed on a smartphone. This can be attributed to the fact that over 90% of all text messages are opened within five minutes or less. This a statistic that just can’t be matched by other communication channels. Knowing that nine out of every ten people open their messages in five minutes or less makes text messaging a great option.
Trying to enhance your customer communication efforts? Prioritize campaigns that incite a back and forth response. Ask questions that don’t require much contemplation. If you want a better response rate, don’t stump your subscribers. Encourage a top of mind response with simple surveys.
Parter with a messaging service that makes text notifications as easy as 1, 2, 3. Give us a ring at 1.800.688.6290 to learn more, or shoot us an email at firstname.lastname@example.org. Our customer support team is always here to answer any questions you may have; no matter how big or small. We’ll have an answer to you within 24 hours or less. The amount of time you spend educating yourself about the basics of SMS will directly reflect the kind of results you experience with this mass messaging tool.