Text Message Marketing Works for Johnson and Johnson

Johnson and Johnson Uses Text Message MarketingJohnson and Johnson helps mom and baby feel special with their products, including baby lotions and washes, but for Mother’s Day, the brand is doing a little something extra for moms, thanks to the help of text message marketing.

Text4Baby, a partnership campaign though Johnson and Johnson, Healthy Babies Coalition, Wireless Foundation, National Healthy Mothers and Grey Healthcare Group, is a mass text message marketing service that can be used by expectant and new mothers who are in need of pregnancy information and updates, tips, and advice. The service is free, and helps promote prenatal care and the health and safety of a newborn baby.

Mothers who opt-in for the service can also personalize the service to include appointment reminders, checkups and more. It is a helping hand that any expectant or new mother can appreciate. Best of all, the information is provided right on a mobile device, so it is as the fingertips whenever needed.