Best Buy is one of many retailers that leaned toward text message marketing to help them produce more profits from Black Friday sales in 2013. While official sales results are still being compiled, most retailers including Best Buy, will agree that 2013 was a very powerful year, and text marketing plays a big role in that.
One month prior to the shopping event of the year Best Buy began text messaging efforts to those on their text list. They sent out tons of promotions, information and other special offers in an effort to direct more traffic into their stores. And they did just that.
Text message marketing is all about providing information and deals to go along with that. When a customer has a coupon and information about a special one-day only sale, they have everything they need get more consumers to shop with them.
For people not already on the text marketing list, Best Buy also pushed their joining, telling them about the special offers available only to those who are receiving mobile messages to them. It is up to the customer whether or not they choose to continue receiving the deals after the promotion is over.
Customers prefer to be contacted via text. It is more popular than email marketing and direct mailing, more affordable, and much more effective as well. It is companies like Best Buy who put their best foot forward that will find the real results of text message marketing.