Text marketing revenue has dramatically increased over the past couple of years and in 2014 it is estimated that more than $4.5 billion will be earned. In 2013 the revenue tallied $2.9 billion so it is plain to see the direction things are going.
According to a recently released report from BIA/Kelsey, projections for text marketing are phenomenal, and during the next five years it is expected that more than $15.7 billion will be earned from text marketing. And, mobile spending will also increase from $11.4 billion to $30.3 billion by the year 2018. Even more interesting is the fact that text marketing will account for 52% of all mobile marketing spending.
There are many things that add to the appeal of text marketing, which include high performance rates, amazing ROI, shorter purchase funnels and a method that consumers want to partake in. It is these qualities and numerous others that presents the chance to excel greatly with text marketing.