We’ve said it before, and we’ll say it again. 2016 is the year of the text message.
- 99% of all text messages are opened within five minutes of delivery.
- The average American looks at his/her cell phone 150+ times a day.
Taking these two statistics into consideration, offer redemption is borderline inevitable with SMS. Now, let’s say you fire out a mobile offer, but aren’t seeing a great return. What could be the problem? Chances are, you’re facing at least one of three issues.
Your offer isn’t valuable enough.
If you’re firing out a measly offer, you’re going to get measly results. Make sure your offer presents itself as irresistible to new and current subscribers. This will make offer redemption rates soar.
Your offer isn’t exclusive.
Is your offer duplicated on other platforms? This could greatly contribute to low redemption rates. Don’t post an offer on Facebook, and then send this same coupon code out to SMS subscribers. If they’ve already seen the promotion on Facebook, they might’ve already redeemed your offer.
Your offer isn’t qualified/targeted.
Let’s say you have a list of people interested in pizza, but you’re firing out burger specials. Obviously, offer redemption won’t peak, as the majority of your list subscribers aren’t interested in your current specials. With that said, know your list. Know what they deem as “irresistible.” Don’t waste your time on offers that just don’t make the cut.
Partner up with top SMS marketing service, SlickText.com. Give us a ring at 1.800.688.6290 to learn more, or head over to our pricing page and sign up for a free plan. We love giving small business owners the chance to succeed using our platform. It shouldn’t cost you thousands, even hundreds to market your business. Grow at your own pace on our free SMS marketing plan. In 2016, it’s all about text messaging. Go mobile, or get left behind.