SMS Marketing Extraordinaire: How to Optimize Your Campaigns

SMS marketing

There’s nothing about SMS marketing that even beginners can’t understand. What separates the newbies from the experts? One thing: practice. SMS marketing experts know the importance of educating themselves about best practices. If you spend time combing through our dense resources, you’ll be a pro in no time. In the meantime,¬†here are a few general rules to abide by.

Get right to the point.

Seriously, don’t beat around the bush. People are opening your SMS marketing messages, hoping to find¬†extreme value. They want the offer redemption process to be simple. They don’t want to fight for their deal. Make sure you include a clear call to action in your message, as well as any redemption requirements.

Make sure your offer is one that appeals to the masses.

Let’s say you have a list of 500 SMS marketing subscribers. Don’t send out an offer that would only appeal to 20. Even if you know that 20 are guaranteed to redeem, you can do better than that. Why not shoot for a redemption rate of 50% or higher? This allows you to get the maximum return on your SMS marketing spend.

Follow up with continual promotions.

Get your subscribers on a schedule. Want regular redemption? Then fire out an offer once a week; same day, same time. People will know when to expect your campaigns, and then act accordingly.

Ready to grow your business? Then you’re ready for SMS marketing. Give us a buzz at 1.800.688.6290 to learn more, or stop by our pricing page and get started on the free plan. Remember, you’re only as good as desire to succeed. Spend time flipping through our guidebooks, scanning our infographics, and watching our helpful YouTube tutorials. In no time, you’ll be an SMS marketing pro. Focus on providing extreme, regular value to your subscribers, and you will always “win.”